PROSPECTS AND OPPORTUNITIES
Mixed outlook for butter and spreads due to rising prices and new legislation
Sales of butter and spreads are expected to see a slight decline in retail volume terms over the forecast period. This is set to be driven by the low purchasing power of locals, determined by the high cost of living which is unlikely to reduce significantly in the short term due to prevailing uncertainty around the high cost of energy, fuel and food.
Butter stands to benefit from new Milk and Dairy Products Law
Butter is expected to remain popular because of its traditional use in the diets of locals and because of the high domestic production. However, the high price of butter is expected to limit stronger growth.
Players expected to take further steps to promote the healthiness of their products
Concerns over the of trans fatty acids, which are considered as harmful to human health, has impacted sales of some packaged food products in Romania. However, sales of margarine have succeeded in escaping this categorisation due to efforts made by key manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Romania?
- Which are the leading brands in Butter and Spreads in Romania?
- How are products distributed in Butter and Spreads in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Romania - Category analysis
KEY DATA FINDINGS
Government legislation has a big influence on demand
Groupe Lactalis benefits from control over key local dairies
Modern grocery retailers dominate sales
Mixed outlook for butter and spreads due to rising prices and new legislation
Butter stands to benefit from new Milk and Dairy Products Law
Players expected to take further steps to promote the healthiness of their products
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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