PROSPECTS AND OPPORTUNITIES
Butter drives modest growth as consumers prioritise taste and naturalness
Sales of butter and spreads are set to rise slightly in value terms (at constant 2025 prices) over the forecast period, with growth primarily driven by butter. This modest uplift reflects a broader shift in consumer sentiment, where taste, naturalness, and perceived quality are becoming increasingly influential in purchasing decisions.
Flavour development is set to balance premium appeal with everyday relevance
The premiumisation trend is set to continue driving value growth, particularly in the realm of flavoured butter. This trend is being fuelled by the popularity of a social media-driven food culture and the rise of home cooking, where consumers are looking for simple ways to elevate everyday meals.
Clean label innovation could reinforce growth in margarine and spreads
One of the most compelling shifts is the rising demand for clean-label plant-based butter. Brands are responding decisively, with Lurpak’ s plant-based debut serving as a prime example.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in United Kingdom?
- Which are the leading brands in Butter and Spreads in United Kingdom?
- How are products distributed in Butter and Spreads in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in the United Kingdom - Category analysis
KEY DATA FINDINGS
Consumers turn to butter as ingredient transparency becomes key
Butter and spreads market shifts toward natural appeal and functional indulgence
Supermarkets lead sales while e-commerce continues to gain ground
Butter drives modest growth as consumers prioritise taste and naturalness
Flavour development is set to balance premium appeal with everyday relevance
Clean label innovation could reinforce growth in margarine and spreads
Dairy Products and Alternatives in the United Kingdom - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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