PROSPECTS AND OPPORTUNITIES
Competition from olive oil consumption will hinder stronger growth
Over the forecast period, retail sales of butter and spreads in Spain are set to record a current value CAGR of 3% (2025 constant value CAGR of 1%) to reach EUR436 million. Despite expectations for flat volume sales, primarily due to Spain’s strong preference for olive oil, the category is poised to grow in value as a rising number of local consumers seek perceived healthier options such as low-salt, lactose-free, or vitamin-enriched products.
Niche of plant-based options offers further growth potential
The prospects for plant-based options within butter and spreads in Spain are promising, driven by a growing move away from animal products. However, local consumers are expected to remain particularly focused on naturalness and product quality.
Regulations and sustainability demands set to influence manufacturing processes
The prospects for sustainability in butter and spreads in Spain are expected to be shaped by increasing regulatory pressures and consumer awareness. Manufacturers are likely to face growing demands to comply with new sustainability rules, which could result in higher production costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Spain?
- Which are the leading brands in Butter and Spreads in Spain?
- How are products distributed in Butter and Spreads in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Spain - Category analysis
KEY DATA FINDINGS
Flat performance but plant-based options gain ground
Upfield strengthens leadership in competitive landscape driven by private label
Mercadona supports dominance of supermarkets, but e-commerce makes gains
Competition from olive oil consumption will hinder stronger growth
Niche of plant-based options offers further growth potential
Regulations and sustainability demands set to influence manufacturing processes
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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