PROSPECTS AND OPPORTUNITIES
Steady growth expected as consumers prefer trusted products for daily use
Retail sales of butter and spreads in Saudi Arabia are set to record a current value CAGR of 8% (2025 constant value CAGR of 6%) over the forecast period, reaching SAR1.1 billion.
Natural positioning matters, but health is not a key purchase driver
While the health and wellness trend is not expected to be a major driver for butter and spreads in Saudi Arabia, there will be a growing interest in natural ingredients and clean labels, particularly among health-conscious consumers in urban areas. Products with claims such as "100% natural", "preservative-free", or "clarified butter" (ghee) are anticipated to perform better.
Innovation remains limited, but sustainability and local sourcing are slowly gaining traction
While butter and spreads in Saudi Arabia is expected to see minimal digital or manufacturing disruption, with innovation primarily focused on packaging size and format, there will be a slow but noticeable shift in consumer interest in locally sourced products and reduced environmental impact, particularly in modern retail environments. This trend is likely to be reinforced by the broader push for food security and enhanced local production capacity within Saudi Arabia.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Saudi Arabia?
- Which are the leading brands in Butter and Spreads in Saudi Arabia?
- How are products distributed in Butter and Spreads in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Strong daily demand drives growth, with butter the most popular format
Almarai strengthens convincing leadership with dynamic performance
Supermarkets dominates distribution, while e-commerce sees fastest growth
Steady growth expected as consumers prefer trusted products for daily use
Natural positioning matters, but health is not a key purchase driver
Innovation remains limited, but sustainability and local sourcing are slowly gaining traction
Dairy Products and Alternatives in Saudi Arabia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!