PROSPECTS AND OPPORTUNITIES
Value growth may be tempered by a volume decline amid health trends and rising veganism
Sales of butter and spreads are expected to follow a mixed trajectory over the forecast period. While value sales are projected to continue increasing, volume sales are likely to decline, largely due to the sustained influence of the well-established health and wellness trend.
Consumer health concerns and competition from plant-based goods will challenge sales
Across the forecast period, butter and spreads will continue facing growing consumer concerns regarding its saturated fat content, which is increasingly associated with negative health outcomes. This trend is driving a marked shift in consumer preferences towards plant-based, low-fat alternatives perceived as healthier options.
Butter production will continue to show a commitment to local sourcing and sustainable farming
Swiss butter is expected to maintain its reputation for authenticity and quality by being made entirely from Swiss cream, sourced exclusively from farms complying with the Swissmilk green standard. This certification ensures 100% Swiss origin and local sourcing, supporting shorter supply chains and reinforcing the country’s commitment to sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Switzerland?
- Which are the leading brands in Butter and Spreads in Switzerland?
- How are products distributed in Butter and Spreads in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Switzerland - Category analysis
KEY DATA FINDINGS
Elevated prices and premiumisation drive value growth in butter and spreads
Branchenorganisation Butter GmbH retains the lead, while private label gains ground
Supermarkets lead sales while retail e-commerce gains ground through convenience
Value growth may be tempered by a volume decline amid health trends and rising veganism
Consumer health concerns and competition from plant-based goods will challenge sales
Butter production will continue to show a commitment to local sourcing and sustainable farming
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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