PROSPECTS AND OPPORTUNITIES
Further challenges for retail demand over the forecast period
Over the forecast period, retail sales of butter and spreads in Malaysia are projected to decline, recording a -0.2% current value CAGR of -2%, falling to MYR358 million.
Health and wellness trend to increasingly influence new product development
The health and wellness trend is anticipated to exert a significant influence on butter and spreads in Malaysia over the forecast period. Although existing players have not recently reformulated their products, brands such as Planta from Upfield (for Flora Food Group BV) are expected to continue emphasising functional benefits, including being zero trans-fat and enriched with multiple vitamins.
Players’ strategies to expand presence and manage costs
Producers of butter and spreads are expected to implement several strategic initiatives to enhance their presence in Malaysia. Farm Fresh Bhd, a leading player in drinking milk products, launched Farm Fresh Butter in February 2025, thereby expanding its product portfolio within the dairy industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Malaysia?
- Which are the leading brands in Butter and Spreads in Malaysia?
- How are products distributed in Butter and Spreads in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Malaysia - Category analysis
KEY DATA FINDINGS
Busy lifestyles and foodservice competition hinder retail demand
Upfield strengthens leadership in consolidated competitive landscape
Convenience and competitive pricing support dominance of small local grocers
Further challenges for retail demand over the forecast period
Health and wellness trend to increasingly influence new product development
Players’ strategies to expand presence and manage costs
Dairy Products and Alternatives in Malaysia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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