PROSPECTS AND OPPORTUNITIES
Further growth forecast for butter and spreads in China
Butter and spreads in China is expected to continue expanding throughout the forecast period, with overall growth driven by butter. As a western food product, butter is becoming increasingly familiar to Chinese consumers.
Limited innovation in terms of health and wellness
Currently, health-related claims for butter in China remain relatively limited. The most common claim is organic - for instance, imported organic butter from the Netherlands by Veco Zuivel primarily targets pregnant women and young children.
Rising importance of social commerce
Social commerce is playing an increasingly important role in educating consumers about butter and introducing niche products into the Chinese market. On platforms like Xiaohongshu (Red Book), food influencers conduct reviews of lesser-known butter brands and share creative tutorials on how to make flavoured butters.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in China?
- Which are the leading brands in Butter and Spreads in China?
- How are products distributed in Butter and Spreads in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in China - Category analysis
KEY DATA FINDINGS
Butter drives overall growth in 2025
Fonterra leads with its popular Anchor brand
E-commerce as preferred channel for butter purchases
Further growth forecast for butter and spreads in China
Limited innovation in terms of health and wellness
Rising importance of social commerce
Dairy Products and Alternatives in China - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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