PROSPECTS AND OPPORTUNITIES
Butter set to register increased growth over the forecast period
A significant proportion of Taiwanese consumers prefer to dine out, and following the COVID-19 pandemic, many will continue to return to their pre-pandemic frequency of eating out. Dishes that commonly involve butter, such as Italian pasta, steaks, and home baking, are not typically prepared by the average Taiwanese consumer at home, which restricts the potential for a notable increase in butter consumption.
Budget brands will likely sustain sales of margarine over the forecast period
Margarine has consistently been viewed as unhealthy in Taiwan due to its longstanding association with trans fats. Many Taiwanese consumers choose to have breakfast outside the home, with only younger students or those particularly conscious of price turning to margarine as a breakfast spread, largely because it is inexpensive.
Kirkland set to gain brand shares as Costco penetration continues
Costco has positioned itself as a leading retailer in recent years, particularly amid persistent inflation. The availability of a range of brands and products at Costco has attracted increased consumer interest and preference.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Taiwan?
- Which are the leading brands in Butter and Spreads in Taiwan?
- How are products distributed in Butter and Spreads in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Taiwan - Category analysis
KEY DATA FINDINGS
Retail volume demand remains stable in 2025, while current value sales benefit from increased inflation
Foodservice suffers from reduced purchasing power due to high cost of living
Affordable brands such as Anchor benefit from surge in average unit prices
Butter set to register increased growth over the forecast period
Budget brands will likely sustain sales of margarine over the forecast period
Kirkland set to gain brand shares as Costco penetration continues
Dairy Products and Alternatives in Taiwan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!