PROSPECTS AND OPPORTUNITIES
Further gains ahead for the butter category
Butter and spreads is expected to witness marginal value growth over the forecast period overall. Consumers will increasingly opt for natural and minimally processed products, including butter.
Health-centred product development to fuel value growth
Higher priced product lines labelled as “lactose-free,” “vegan,” and “gluten-free” are actively entering the market and helping to expand the consumer base by attracting new consumers with specific dietary needs. At the same time, there is growing interest from health-conscious and fitness-oriented consumers in spreads with high protein content, as well as options with reduced fat and calories, which are perceived as healthier alternatives to traditional products.
Automated technologies are integrated into production
One of the key areas of future development will be the implementation of automated technologies in production. Major dairy enterprises are actively investing in upgrading equipment for butter filling and packaging, which should help to improve hygiene standards, increase efficiency, and reduce operating costs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Kazakhstan?
- Which are the leading brands in Butter and Spreads in Kazakhstan?
- How are products distributed in Butter and Spreads in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Kazakhstan - Category analysis
KEY DATA FINDINGS
Consumers shift to butter for health benefits and taste
Eurasian Foods Corp AO leads in butter and spreads
Modern grocery retailers are gaining on small local grocers
Further gains ahead for the butter category
Health-centred product development to fuel value growth
Automated technologies are integrated into production
Dairy Products and Alternatives in Kazakhstan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!