Many local consumers struggled to understand the black seals when they were first introduced as part of labelling requirements for products, so changes in their behaviour and the search for healthier options is yet to be completely revealed. Additionally, legislators approved a new law to limit trans fat content of packaged foods to 2% in September 2023.
Despite the challenges faced by the category, butter and spreads is expected to experience further development with new launches and competitors. Firstly, private label is set to deepen its presence with already stablished options, but also new ones in different retail channels.
As restrictions from new regulations regarding ingredients grow and consumers look for healthier options, producers of butter and spreads will need to be more creative to address different consumer expectations. This will not just be related to salted/unsalted versions or reduced fat, as innovation should be driven by other claims as well.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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