PROSPECTS AND OPPORTUNITIES
Regulation on ingredients and labels to drive changes
Many local consumers struggled to understand the black seals when they were first introduced as part of labelling requirements for products, so changes in their behaviour and the search for healthier options is yet to be completely revealed. Additionally, legislators approved a new law to limit trans fat content of packaged foods to 2% in September 2023.
New launches to be explored and add dynamics to butter and spreads
Despite the challenges faced by the category, butter and spreads is expected to experience further development with new launches and competitors. Firstly, private label is set to deepen its presence with already stablished options, but also new ones in different retail channels.
Health and diet restrictions will shape future performance
As restrictions from new regulations regarding ingredients grow and consumers look for healthier options, producers of butter and spreads will need to be more creative to address different consumer expectations. This will not just be related to salted/unsalted versions or reduced fat, as innovation should be driven by other claims as well.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Mexico?
- Which are the leading brands in Butter and Spreads in Mexico?
- How are products distributed in Butter and Spreads in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Mexico - Category analysis
KEY DATA FINDINGS
Positive retail volume growth for margarine after two years of decline
Positive demand through both retail and foodservice with latter channel close to recovery
Consumers choose private label and smaller sizes due to higher prices
Regulation on ingredients and labels to drive changes
New launches to be explored and add dynamics to butter and spreads
Health and diet restrictions will shape future performance
Dairy Products and Alternatives in Mexico - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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