PROSPECTS AND OPPORTUNITIES
An increasing consumer preference for natural, minimally processed, and sustainable products
Retail sales of butter and spreads in Italy are forecast to increase at a current value CAGR of 3% (2025 constant value CAGR of 1%) over the forecast period, reaching EUR710 million. Value growth over the next five years is expected to moderate compared to the rapid pace observed in 2022 and 2023.
A move towards organic and salted variants in butter
In the coming years, health trends are anticipated to play a pivotal role in shaping consumer choice within butter and spreads in Italy. Growth will be significantly influenced by demand increasingly oriented towards healthier, more natural, and more transparent products regarding their nutritional content and ingredient origin.
New production technologies likely to impact both margarine and spreads, and butter
In margarine, Italian manufacturers will increasingly adopt new technologies to enhance nutritional quality. Factories will implement advanced technologies, such as robotics, to optimise production processes and ensure real-time quality monitoring.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Italy?
- Which are the leading brands in Butter and Spreads in Italy?
- How are products distributed in Butter and Spreads in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Italy - Category analysis
KEY DATA FINDINGS
Butter remains most popular due to its natural profile
Coop Italia leads, but faces competition from other private label providers and Vallè
Only minor movements in distribution shares in 2025
An increasing consumer preference for natural, minimally processed, and sustainable products
A move towards organic and salted variants in butter
New production technologies likely to impact both margarine and spreads, and butter
Dairy Products and Alternatives in Italy - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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