PROSPECTS AND OPPORTUNITIES
Economic recovery will drive sales of butter and spreads over the forecast period
Over the forecast period, it is anticipated that overall volume of sales of butter and spreads will increase, primarily in tandem with economic recovery. The enhanced purchasing power of consumers – resulting from broader economic expansion and more stable inflation – is expected to bolster sales across the category.
Cooking fats set to suffer from lack of versatility and unhealthy profile
Historically, demand for cooking fats was concentrated primarily in the interior regions of Argentina, and, despite being by far the least costly alternative to butter and spreads, sales did not expand even during periods of economic constraint. A limited product portfolio and lack of innovation have exerted a negative influence over the review period, which is not expected to change in the short term.
Reformulation of ingredients and cooking will be among priorities of brands
In addition to economic growth and proactive commercial strategies from brands, two further factors are poised to underpin the positive trajectory of the butter and spreads category.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Argentina?
- Which are the leading brands in Butter and Spreads in Argentina?
- How are products distributed in Butter and Spreads in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Argentina - Category analysis
KEY DATA FINDINGS
Butter and spreads enjoy robust growth in 2025
Mastellone SA retains leadership and changes focus with smaller brands
Modern grocery retailers key channel for butter and spreads
Economic recovery will drive sales of butter and spreads over the forecast period
Cooking fats set to suffer from lack of versatility and unhealthy profile
Reformulation of ingredients and cooking will be among priorities of brands
Dairy Products and Alternatives in Argentina - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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