PROSPECTS AND OPPORTUNITIES
Butter to lead overall rebound in retail volume sales
Butter and spreads in South Africa is expected to post a healthy retail value (constant 2025 prices) CAGR over the forecast period. This performance is expected to be underpinned primarily by price increases.
Slow move towards functional positioning for butter
Over the forecast period, significant innovation in health and wellness in unlikely within butter and spreads. South Africa continues to face a notable malnutrition challenge, particularly in terms of micronutrient deficiencies.
Butter and spreads players await changes to food labelling regulations
Changes to food labelling regulations in South Africa remain under consideration, particularly for products high in sugar, saturated fats and sodium. The Department of Health has published draft regulations proposing mandatory front-of-pack warning labels for pre-packaged foods that exceed specific thresholds for these nutrients or contain artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in South Africa?
- Which are the leading brands in Butter and Spreads in South Africa?
- How are products distributed in Butter and Spreads in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in South Africa - Category analysis
KEY DATA FINDINGS
Butter and spreads offers dynamism despite demand stagnation
Siqalo Foods leads with a strong portfolio of heritage brands
Convenience retailers make retail value share gains
Butter to lead overall rebound in retail volume sales
Slow move towards functional positioning for butter
Butter and spreads players await changes to food labelling regulations
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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