PROSPECTS AND OPPORTUNITIES
Stagnation amid shifting consumer preferences
Sales of butter and spreads are expected to remain flat or show only marginal value growth over the forecast period in Germany. While nominal value sales may rise slightly due to inflation and premiumisation, volume sales are expected to stagnate or decline, reflecting the category’s maturity and its limited potential for expansion.
Better-for-you alternatives gain ground
The butter category is undergoing a notable transformation as health and wellness becomes central to consumer decision-making. Traditional butter, long valued for its rich flavour and culinary versatility, is increasingly scrutinised for its high saturated fat content and potential links to cardiovascular health concerns.
Sustainable credentials to take centre stage
Butter and spreads manufacturers are expected to enhance product attributes with eco-friendly packaging, locally sourced ingredients, and transparent supply chains in response to changing consumer preferences. This trend also reflects a broader movement towards clean eating, with many of these products emphasising natural ingredients, minimal processing, and transparent labelling.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Germany?
- Which are the leading brands in Butter and Spreads in Germany?
- How are products distributed in Butter and Spreads in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Germany - Category analysis
KEY DATA FINDINGS
Higher butter prices lead to weaker consumption
Premium attributes support leading brands amid more intense challenges from private label
Hypermarkets recover due to aggressive pricing
Stagnation amid shifting consumer preferences
Better-for-you alternatives gain ground
Sustainable credentials to take centre stage
Dairy Products and Alternatives in Germany - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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