PROSPECTS AND OPPORTUNITIES
Macroeconomic stability and increased production should boost sales
Sales of butter and spreads are expected to experience steady growth over the forecast period, driven by a convergence of multiple factors. Macroeconomic stability, including GDP growth and inflation control, will play a critical role in shaping consumer purchasing power.
Non-dairy alternatives and healthier options expected to gain more relevance
The butter and spreads market in Brazil has matured significantly, transitioning from a basic staple to a dynamic and diversified category. This evolution reflects both supply-side innovation and demand-side sophistication.
Sales set to benefit from omnichannel strategies
One of the most significant enablers of category growth is expected to be the transformation of Brazil’s retail and logistics landscape. Butter and spreads products, once limited to traditional grocery outlets, are now widely available across multiple retail formats, including supermarkets, convenience stores, and digital platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Brazil?
- Which are the leading brands in Butter and Spreads in Brazil?
- How are products distributed in Butter and Spreads in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Brazil - Category analysis
KEY DATA FINDINGS
Butter and spreads grows in value despite inflation and changing consumer habits
BRF and JBS stand out with strong portfolios
Supermarkets lead sales while small local grocers lose relevance
Macroeconomic stability and increased production should boost sales
Non-dairy alternatives and healthier options expected to gain more relevance
Sales set to benefit from omnichannel strategies
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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