PROSPECTS AND OPPORTUNITIES
Innovations will add value to butter and spreads
Butter and spreads in Brazil is set to maintain retail volume and current value growth throughout the forecast period. More functional and fortified butter and margarine products are expected to enter the market in the coming years.
Butter and spreads as a viable substitute for olive oil, focusing on higher-income consumers
With the world still facing olive oil shortages and extremely high prices, butter, which shares similarities with olive oil, with both commonly used for frying, could benefit from the economic scenario. Climatic conditions in major olive-producing countries such as Portugal and Spain have led to crop failures due to extended periods of drought.
Butter positioning differs from margarine and spreads to justify high prices
In contrast to margarine and spreads, the butter category currently features limited brand diversity within major retail channels, reflecting the concentration of the dairy derivatives market in these spaces. However, there is an emerging trend towards artisanal and regional products that is gaining traction, not only in smaller towns, but also in larger cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Brazil?
- Which are the leading brands in Butter and Spreads in Brazil?
- How are products distributed in Butter and Spreads in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Brazil - Category analysis
KEY DATA FINDINGS
Less availability of raw milk for butter production in the country
Revitalisation of margarine and spreads thanks to new launches
Plant-based butter and spreads expand using new vegan bases
Innovations will add value to butter and spreads
Butter and spreads as a viable substitute for olive oil, focusing on higher-income consumers
Butter positioning differs from margarine and spreads to justify high prices
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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