PROSPECTS AND OPPORTUNITIES
Growth in foodservice channel
As Pakistan’s urban dining culture expands and eating out becomes more common, the institutional demand for margarine, butter, and cooking fats is expected to rise steadily over the next five years. Many foodservice businesses, particularly bakeries and fast-food outlets, rely heavily on margarine and cooking fats as cost-effective, high-volume ingredients for preparing pastries, cookies, parathas, sandwiches, and fried snacks.
Focus on health-driven product innovation
There has been a visible shift toward health-focused variants, particularly in urban areas where consumers are increasingly seeking low-fat, cholesterol-free or plant-based spreads. Brands like Blue Band and NurPur have launched lighter versions, as well as fortified versions, such as with vitamins (A, D, and E) or omega-3, targeting health-conscious consumers.
Legislative change leads to healthier offerings, while discussions are ongoing about reducing sales tax
In April 2025, the Pakistan Standards and Quality Control Authority (PSQCA) implemented a landmark regulation limiting industrially produced trans fats to less than 2% of total fat across all foods, including butter and spreads. This move aligns Pakistan with global best practices to mitigate health risks associated with trans fats, such as cardiovascular diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Pakistan?
- Which are the leading brands in Butter and Spreads in Pakistan?
- How are products distributed in Butter and Spreads in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Pakistan - Category analysis
KEY DATA FINDINGS
Modest growth in 2025
Competitive landscape stable in 2025
Small local grocers continue to lead, though hypermarkets gain most value share
Growth in foodservice channel
Focus on health-driven product innovation
Legislative change leads to healthier offerings, while discussions are ongoing about reducing sales tax
Dairy Products and Alternatives in Pakistan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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