PROSPECTS AND OPPORTUNITIES
Growth predicted for butter and spreads, as prices remain high
Sales of butter and spreads in Denmark are expected to rise over the forecast period, primarily due to ongoing price increases rather than strong volume growth. Butter remains a staple in Danish households, and despite elevated prices, demand has remained resilient, with local consumers showing a continued preference for natural, full-fat dairy products.
Health and wellness will have limited impact on the category in the years ahead
Health and wellness trends will continue to have a limited impact on butter and spreads in Denmark, at least in the short term. While naturalness and simplicity are important to local consumers, these qualities are already strongly associated with traditional dairy butter, making additional health claims less influential than in other categories.
Forthcoming legislation could lead to reassessment of brand portfolios
Sustainability will remain a background expectation butter and spreads over the forecast period, but it is not a major purchase driver on its own. Most Danish consumers already associate local dairy products with relatively low environmental impact, especially when produced by well-known domestic players such as Arla.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Denmark?
- Which are the leading brands in Butter and Spreads in Denmark?
- How are products distributed in Butter and Spreads in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Denmark - Category analysis
KEY DATA FINDINGS
Healthy current value growth for butter and spreads in 2025, due to rising prices
Arla remains the leading player, gaining share and strengthening its position
Discounters leads sales while e-commerce continues to build its base
Growth predicted for butter and spreads, as prices remain high
Health and wellness will have limited impact on the category in the years ahead
Forthcoming legislation could lead to reassessment of brand portfolios
Dairy Products and Alternatives in Denmark - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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