PROSPECTS AND OPPORTUNITIES
Butter will remain the main growth driver
Retail sales of butter and spreads in France are forecast to grow at a current value CAGR of 3% (1% in constant 2025 value terms) over the forecast period, reaching EUR2.6 billion.
Consumer demand for convenience likely to impact products and distribution
Convenience is forecast to be a significant trend in butter and spreads in France. Manufacturers are expected to continue innovating and launching new products designed to meet the growing consumer preference for ease of use.
Sustainable practices expected in manufacturing and packaging
Butter and spreads is forecast to see sustained advancements in sustainable packaging over the forecast period. For example, Nature de Breton has already introduced butter packaged mainly in recycled and recyclable paper, highlighting the brand’s commitment to reducing the use of fossil fuels and ensuring eco-designed packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in France?
- Which are the leading brands in Butter and Spreads in France?
- How are products distributed in Butter and Spreads in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in France - Category analysis
KEY DATA FINDINGS
Butter remains the most popular category and drives growth
Groupe Lactalis maintains its lead, while Sill Entreprises sees dynamism
Convenience stores sees a rising trend, while retail e-commerce fails to gain further traction
Butter will remain the main growth driver
Consumer demand for convenience likely to impact products and distribution
Sustainable practices expected in manufacturing and packaging
Dairy Products and Alternatives in France - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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