PROSPECTS AND OPPORTUNITIES
Positive outlook for butter and spreads but challenges remain
Sales of butter and spreads are projected to see steady growth over the forecast period in value and volume terms, with these products being a staple of the Norwegian diet. Sales should benefit from a more stable economic environment with inflation rates set to continue falling, while Norway’s central bank also cut its policy interest rate in June 2025 which should also provide a boost to spending.
Healthier eating habits likely to inform demand and new product development
Butter sales should continue to benefit from the growing focus on natural and organic options in line with the healthier eating habits and choices of local consumers. However, cooking fats is likely to see a further decline in sales due to the unhealthy perception of these products, which are increasingly being replaced by healthier alternatives such as olive oil, sunflower oil and rapeseed oil.
Local, organic and natural products finding favour
There is a growing demand for natural and less processed products in Norway, which is prompting producers to innovate and adapt to meet the changing demands of locals, as seen with Mills’ new Normalsaltet brand of butter which carries healthier and more sustainable claims. Meanwhile, the organic trend is also expected to continue informing the development of butter and spreads, although organic products will need to be supported by other claims to convince Norwegian consumers to pay more for them.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Norway?
- Which are the leading brands in Butter and Spreads in Norway?
- How are products distributed in Butter and Spreads in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Norway - Category analysis
KEY DATA FINDINGS
A strong year for butter as consumers look for healthier and more natural foods
Mills and Fjordland continue to dominate but smaller players seeing some success
Distribution remains focused on supermarkets and discounters
Positive outlook for butter and spreads but challenges remain
Healthier eating habits likely to inform demand and new product development
Local, organic and natural products finding favour
Dairy Products and Alternatives in Norway - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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