PROSPECTS AND OPPORTUNITIES
Sales of butter and spreads are projected to rise, driven by value-added products
Sales of butter and spreads are expected to increase over the forecast period in Sweden. Consumers are anticipated to show growing interest in healthier, value-added products, such as blends with rapeseed oil or omega3-enriched spreads, in line with the ongoing health and wellness trend.
Innovation is set to focus on health, wellness while providing convenience
Health and wellness developments will continue to influence butter and spreads across the forecast period. In addition to a growing emphasis on Omega content, innovation is expected to persist within plant-based spreads that replicate the taste and consistency of butter.
Sustainability is set to be key to innovation and marketing across the forecast period
Sustainability is expected to play an increasingly role in marketing, product development, and packaging improvements across the forecast period. For instance, the Lätta brand highlights that its margarine is a climate-smart choice, noting that its plant-based products have a significantly lower environmental impact than milk-based alternatives such as butter.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Sweden?
- Which are the leading brands in Butter and Spreads in Sweden?
- How are products distributed in Butter and Spreads in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Sweden - Category analysis
KEY DATA FINDINGS
Value sales of butter and spreads rise, driven by premiumisation and domestic preference
Arla Foods AB maintains its lead while private label products from Axfood AB record growth
Warehouse clubs records the strongest value growth, led by Costco’s market entry
Sales of butter and spreads are projected to rise, driven by value-added products
Innovation is set to focus on health, wellness while providing convenience
Sustainability is set to be key to innovation and marketing across the forecast period
Dairy Products and Alternatives in Sweden - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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