PROSPECTS AND OPPORTUNITIES
Butter and spreads faces positive future in Chile
Sales of butter and spreads are forecast to see robust rises in retail value terms over the forecast period, and steady volume sales growth. Economic pressure on Chilean households will prompt many consumers to look for additional income streams, and home-based baking businesses are becoming an attractive solution.
Innovation in margarine should push value sales growth
Margarine remains an important member of the butter and spreads category, and innovation here is focused on blended formulations that incorporate butter or cream. These products offer the smooth, spreadable texture of margarine combined with the richer taste delivered by milk fat, striking an appealing balance between flavour and perceived health benefits.
Ghee set to gain further ground during forecast period
Ghee is achieving greater prominence within cooking fat. Originating in India, the product withstands high cooking temperatures and contains a high proportion of monounsaturated fatty acids, aligning closely with health and wellness trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Chile?
- Which are the leading brands in Butter and Spreads in Chile?
- How are products distributed in Butter and Spreads in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Chile - Category analysis
KEY DATA FINDINGS
Home cooking trend boosts butter and spreads in 2025
Watt's leads overall butter and spreads thanks to broad portfolio of well-known brands
Supermarkets and hypermarkets are favoured channels for butter and spreads
Butter and spreads faces positive future in Chile
Innovation in margarine should push value sales growth
Ghee set to gain further ground during forecast period
Dairy Products and Alternatives in Chile - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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