PROSPECTS AND OPPORTUNITIES
A mixed outlook expected for butter and spreads amid health trends and rising prices
Sales of butter and spreads are expected to show a mixed performance over the forecast period. While overall value sales are anticipated to rise, driven by increasing unit prices, volume growth is likely to be constrained.
Value-added health and wellness features are expected to shape product development
Value-added health and wellness attributes in butter and spreads are predicted to lead trends over the forecast period, influencing product developments. Beyond being plant-based or lactose-free, additional product features are expected to enhance sales.
Innovations within plant-based products is set to drive ongoing growth
The plant-based segment in spreads is also set to develop across the forecast period. The new domestically produced Eleplant offers a novel plant-based alternative, promising a rich flavour and fluffy texture suitable for all dishes and pastries.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Finland?
- Which are the leading brands in Butter and Spreads in Finland?
- How are products distributed in Butter and Spreads in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Finland - Category analysis
KEY DATA FINDINGS
Value sales of butter and spreads decline as unit prices rise and consumption falls
Valio Oy continues to lead while Flora focuses on a refreshed identity
Hypermarkets continue to lead sales as retail e-commerce gains ground
A mixed outlook expected for butter and spreads amid health trends and rising prices
Value-added health and wellness features are expected to shape product development
Innovations within plant-based products is set to drive ongoing growth
Dairy Products and Alternatives in Finland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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