PROSPECTS AND OPPORTUNITIES
Home cooking and health trends are expected to drive growth for butter and spreads
Sales of butter and spreads are expected to rise in Ukraine over the forecast period. Positive volume and value growth will be fuelled by increased home cooking, particularly frying and baking, as well as a shift from out-of-home consumption, as consumers seek to save money during ongoing economic challenges.
Innovation is set to focus on health and wellness positionings across the forecast period
There is set to be an ongoing shift in margarine for sandwiches, as consumers become more aware of the perceived harmful ingredients found in some margarine compared to butter. As such, some consumers will actively seek to avoid these products.
Ghee butter is set to record growth among health-conscious consumers in Ukraine
Across the review period, ghee butter has gained popularity among health-conscious middle-class consumers and younger demographics, driven by social media influence and health and wellness trends. Ghee is rich in fat-soluble vitamins A, D, E, and K, promotes better digestion and nutrient absorption, and supports hormonal balance.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Ukraine?
- Which are the leading brands in Butter and Spreads in Ukraine?
- How are products distributed in Butter and Spreads in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Ukraine - Category analysis
KEY DATA FINDINGS
Butter and spreads record double-digit value growth driven by inflation and tradition
Schedro TM retains the overall lead due to its strong position in margarine products
Supermarkets dominate sales of butter and spreads, while retail e-commerce gains share
Home cooking and health trends are expected to drive growth for butter and spreads
Innovation is set to focus on health and wellness positionings across the forecast period
Ghee butter is set to record growth among health-conscious consumers in Ukraine
Dairy Products and Alternatives in Ukraine - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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