PROSPECTS AND OPPORTUNITIES
Demand for butter will remain steady as margarine and spreads see further declines
Retail sales of butter and spreads in Estonia are expected to stagnate in both volume and value terms (at constant 2025 prices) over the forecast period. The category’s overall performance will be dampened by the continued decline in demand for cooking fats, margarines, and spreads - products that many Estonian consumers associate with unhealthy trans fats.
Health and wellness claims will drive innovation
To drive growth in a largely mature market, players are expected to focus on launching products with strong health and wellness positioning, offering clear functional or fortified benefits. This may include lower-fat butter variants or lactose-free recipes, aligning with consumer interest in lighter, more digestible options.
Private labels will enjoy ongoing growth in the years ahead thanks to the activity of key players Lidl and Maxima
In terms of distribution, modern grocery retailers, notably, supermarkets and hypermarkets, will continue to dominate sales, thanks to their ability to offer a wide range of products across the price spectrum. Nevertheless, e-commerce is expected to gain ground, while discounters will benefit from the increasing popularity of private label lines, which are perceived by consumers as offering an excellent quality-price ratio.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Estonia?
- Which are the leading brands in Butter and Spreads in Estonia?
- How are products distributed in Butter and Spreads in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Estonia - Category analysis
KEY DATA FINDINGS
Butter drives value growth amid declining demand for margarine
Tere leads market as Lidl gains ground with private label
Shift in distribution landscape as discounters and e-commerce win share
Demand for butter will remain steady as margarine and spreads see further declines
Health and wellness claims will drive innovation
Private labels will enjoy ongoing growth in the years ahead thanks to the activity of key players Lidl and Maxima
Dairy Products and Alternatives in Estonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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