PROSPECTS AND OPPORTUNITIES
Moderate growth outlook constrained by population trends and trade uncertainty
Butter and spreads is expected to record modest growth in both value and volume terms over the forecast period. Population growth will remain comparatively low relative to 2023, reflecting the immigration policy changes implemented in 2024, which will cap potential gains in household consumption.
Health and wellness drives innovation in dairy proteins and plant-based formats
The wider health and wellness trend is set to remain a key driver of product development in butter and spreads. Consumer fascination with protein content, evident across multiple food and beverage categories, is expected to extend further into this space.
Flavour innovation to sustain consumer engagement
Flavour experimentation will remain an important strategy for driving category interest and maintaining consumer engagement. In recent years, new and unconventional variants have emerged, blending indulgence with novelty.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Canada?
- Which are the leading brands in Butter and Spreads in Canada?
- How are products distributed in Butter and Spreads in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Canada - Category analysis
KEY DATA FINDINGS
Volume sales remain modest while value growth slows
Upfield Canada retains leadership in margarine and spreads
Discounters and e-commerce strengthen their position
Moderate growth outlook constrained by population trends and trade uncertainty
Health and wellness drives innovation in dairy proteins and plant-based formats
Flavour innovation to sustain consumer engagement
Dairy Products and Alternatives in Canada - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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