PROSPECTS AND OPPORTUNITIES
Modest growth in butter supported by strong cultural preferences
Sales of butter and spreads are expected to rise steadily over the forecast period, with butter continuing to outperform margarine and cooking fats. This performance is rooted in Georgian consumers’ preference for full-fat, natural products, which are considered both traditional and essential in everyday cooking.
Slow adoption of health-focused and plant-based alternatives
Health-oriented and dairy-free butter and spread alternatives remain a niche segment in Georgia and are unlikely to register significant gains in the near future. The market is still dominated by a strong cultural preference for full-fat, dairy-based butter, which is perceived as a natural and integral part of the diet.
Premium butter products remain confined to niche demand
Premium butter brands are expected to retain a small but stable presence over the forecast period. Although the market offers a variety of high-end products – ranging from salted and unsalted formats to flavoured options such as garlic butter, as well as imports like Lurpak from Arla Foods – these appeal mainly to a limited group of affluent consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Georgia?
- Which are the leading brands in Butter and Spreads in Georgia?
- How are products distributed in Butter and Spreads in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Georgia - Category analysis
KEY DATA FINDINGS
Rising prices and shifting supply dynamics shape category performance
Lactalis Groupe maintains leadership while Valio gains momentum
Small local grocers remain dominant while modern trade accelerates through consolidation
Modest growth in butter supported by strong cultural preferences
Slow adoption of health-focused and plant-based alternatives
Premium butter products remain confined to niche demand
Dairy Products and Alternatives in Georgia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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