Soft drinks remain deeply embedded in Georgian consumption habits, while increasingly busy lifestyles, tourism, and a growing interest in healthier options are reinforcing demand. However, consumers remain strongly price sensitive, prompting widespread promotions and demand for affordable products. Innovation focuses on packaging and flavour extensions rather than radical reformulation. The expansion of modern bricks-and-mortar retail, the rise of convenience-led purchasing, and the growing adop

RTD coffee in Georgia remains a niche category, growing from a low base and constrained by strong competition from on-trade channels. Sales are driven by consumer awareness, busy lifestyles, and the convenience of ready-to-drink formats, including small, resealable PET bottles. Flavour extensions support category expansion, although high price points limit broader adoption. Convenience stores dominates distribution, supported by extended hours and impulse-driven purchases, with e-commerce rapidl

RTD tea in Georgia is popular as a perceived healthier alternative to sugary soft drinks, appealing to health-conscious consumers seeking convenient, on-the-go options. Regular still RTD tea dominates, while reduced sugar variants remain niche but show growth potential as wellness trends gain traction. Convenience stores is the leading distribution channel, underpinned by expanding modern retail networks, while e-commerce platforms are enhancing visibility. Moving forward, price competition and

Bottled water remains a popular choice in Georgia, with off-trade sales supported by convenience, immigration and tourism. Price increases and a preference for drinking tap water at home have slowed growth, although flavoured varieties are attracting new consumers. Innovations in packaging, such as cans and Tetra Pak formats, are also boosting appeal. Convenience stores dominates distribution, with e-commerce enabling bulk purchases and home delivery.

Carbonates remain highly popular in Georgia, supported by strong marketing, widespread distribution, and strong brand recognition. Reduced sugar lemonade/lime is leading growth as health-conscious shoppers seek lower-sugar alternatives. Coca-Cola Bottlers Georgia Ltd holds a dominant position in the category, assisted by the strategic installation of refrigerated display units across modern and traditional retail channels. Local brands meanwhile, are increasingly pursuing premiumisation, offerin

Juice remains one of the most popular soft drinks in Georgia. However, price sensitivity is driving consumers towards more affordable juice drinks with lower juice content, while 100% juices and nectars are seeing slower growth. Coca-Cola’s Cappy brand leads the competitive landscape, benefiting from PET packaging suitable for on-the-go consumption, and nationwide availability. Convenience stores dominates distribution, supported by longer hours and diverse product assortments, while private imp

Energy drinks in Georgia are increasingly popular among working professionals and students seeking functional benefits. Reduced sugar variants are emerging to meet the needs of health-conscious consumers, although Georgians tend to be loyal to their preferred brands. Convenience stores dominates distribution, meeting on-the-go needs, while e-commerce platforms like Wolt and Glovo provide rapid delivery and price promotions, with the latter often shaping consumer choices. Future growth will be su

Sports drinks in Georgia are primarily consumed by athletes, fitness enthusiasts, and health-conscious individuals, with overall consumer awareness still limited. Regular variants dominate sales, while reduced sugar options remain negligible due to high prices and limited availability. Growth is supported by increasing health awareness, marketing, and social media exposure. Oshee leads the market, although smaller brands registering dynamic expansion. Supermarkets remains the main distribution c

Sales of coffee in Georgia are showing a positive performance in Georgia in 2025, with value growth supported by high prices and volume growth relatively stable. This reflects the popularity of coffee in the country, alongside stable consumer demand despite elevated coffee prices.

Sales of tea in Georgia are maintaining a positive performance in 2025, in both value and volume terms, and with demand fairly steady. Sales are also being supported by the fact that tea is seen as a healthy beverage, which is reflected in the popularity of fruit/herbal tea.

Sales of hot drinks are maintaining a positive performance in Georgia in 2025, with volume growth low and stable, and value growth still healthy but on a lower trajectory than seen in 2024. It is noted that Georgian consumers regularly drink hot beverages, with immigration and tourism levels also boosting demand, particularly in foodservice. Meanwhile, inflation and higher production costs have been driving up prices and increasing price sensitivity, leading to frequent discounts and promotions

Sales of other hot drinks are showing stable growth in Georgia in 2025, in both value and volume terms, with the popularity of flavoured powder drinks (e.g., chocolate-based flavoured powder drinks) supporting this performance. Meanwhile, sales of malt-based and other plant-based hot drinks are not significant enough to show in the data.

Breakfast cereals is the best performer among food staples in 2025. Its convenience continues to drive growth. Muesli and granola registers the highest value growth, due to their perceived healthy positioning. Healthy growth will continue over the forecast period and consumers will pay more attention to ingredients, with more of a focus on clean label offerings.

Baked goods registers healthy value growth, though high food inflation dampens volume sales to an extent. Artisanal bakeries continue to account for most value sales. Consumers are also increasingly interested in healthier options, such as looking for clean ingredients, and this trend will continue over the forecast period.

Shelf stable vegetables continue to account for most value sales, through frozen processed fruit gains most value share. This is due to its healthy positioning and also due to the rising popularity of smoothies. Local company, Gori Feeding Cannery Kula, continues to lead, supported by an expansive offering of shelf stable products.

Rice outperforms both pasta and noodles. Consumers increasingly value its versatility. Price is key driver of value sales and players offer frequent discounts to boost sales. Over the forecast period, there will be growing demand for healthier offerings such as wholegrain pasta, gluten-free pasta, brown rice or offerings fortified with functional ingredients.

Food staples register both current value and volume growth, though consumers remain price sensitive, as food inflation is high. The retail landscape is changing, with supermarkets and convenience stores gaining significant value share over the review period, and small local grocers losing out. Over the forecast period, there will be a focus on developing healthier options, with products carrying claims such as natural, organic, no added sugar and featuring clean, simple ingredients .

High food inflation tightens profit margins. Frozen processed seafood gains most value share, due to its healthy positioning as a good source of protein and omega-3. Local companies continue to have a large foothold. Over the forecast period, there will be increasing awareness around the negative health impacts of processed food and this will dampen volume sales to an extent.

Solid government finances and economic freedom characterise Georgia, but democracy is being eroded and the country is moving away from the European Union (EU). The economy has proven to be resilient and is outpacing peers, but inflation is rising and foreign investors are more wary of the path the country is taking. Urbanisation continues, but the consumer market is small and spending is concentrated on essential categories. Innovation is a key focus for the state, but e-commerce lags peers.

Georgia’s sauces, dips, and condiments market is being impacted by a combination of convenience, tradition, and health trends. Busy urban households are increasingly purchasing ready-to-use versions of sauces such as tkemali and adjika, while dips has emerged as the fastest-growing category, benefiting from a rising demand for quick, snacking options. Health-conscious consumers are boosting sales of products made with natural, organic ingredients and lower levels of salt, sodium, and preservativ

The Georgian edible oils market is being impacted by rising prices, expanding local production, and shifting consumer preferences. Sunflower oil is expected to record the fastest value growth, reflecting both higher prices and Georgia’s reliance on imports from countries such as Ukraine and Turkey. At the same time, local olive oil cultivation is expanding rapidly, with domestic products gradually gaining recognition. Health-conscious consumers are increasingly exploring alternative oils, includ

The sweet spreads market in Georgia is being impacted by convenience, indulgence, and evolving health trends. Chocolate spreads remains the largest category, due to a strong consumer preference for indulgent flavours, though value growth is influenced by global cocoa prices. Health-conscious consumers are boosting demand for nut- and seed-based spreads, as well as products with reduced sugar, natural ingredients, and higher nutritional value. Small local grocers are gradually losing share to exp

Georgia’s cooking ingredients and meals market continues to expand in 2025. Although price growth remains a key driver, easing inflationary pressures and the recent decline in global cocoa prices have brought some relief to manufacturers and consumers. Urbanisation and increasingly busy lifestyles are driving demand for convenient, ready-to-cook, and semi-prepared products, while growing health awareness is boosting interest in natural, low-sodium, and low-sugar options. Modern grocery retail, p

Georgia’s meals and soups market is being driven primarily by convenience and evolving consumer lifestyles. Busy urban households are increasingly turning to ready-to-cook and semi-prepared meals, including chilled ready meals and prepared salads, which require minimal preparation. Health-conscious consumers are also encouraging innovation, with demand rising for clean-label, natural, and lower-salt products. Supermarkets retain a role in distribution, particularly for frozen ready meals, while