Sales of coffee in Georgia are showing a positive performance in Georgia in 2025, with value growth supported by high prices and volume growth relatively stable. This reflects the popularity of coffee in the country, alongside stable consumer demand despite elevated coffee prices.

Sales of tea in Georgia are maintaining a positive performance in 2025, in both value and volume terms, and with demand fairly steady. Sales are also being supported by the fact that tea is seen as a healthy beverage, which is reflected in the popularity of fruit/herbal tea.

Sales of hot drinks are maintaining a positive performance in Georgia in 2025, with volume growth low and stable, and value growth still healthy but on a lower trajectory than seen in 2024. It is noted that Georgian consumers regularly drink hot beverages, with immigration and tourism levels also boosting demand, particularly in foodservice. Meanwhile, inflation and higher production costs have been driving up prices and increasing price sensitivity, leading to frequent discounts and promotions

Sales of other hot drinks are showing stable growth in Georgia in 2025, in both value and volume terms, with the popularity of flavoured powder drinks (e.g., chocolate-based flavoured powder drinks) supporting this performance. Meanwhile, sales of malt-based and other plant-based hot drinks are not significant enough to show in the data.

Breakfast cereals is the best performer among food staples in 2025. Its convenience continues to drive growth. Muesli and granola registers the highest value growth, due to their perceived healthy positioning. Healthy growth will continue over the forecast period and consumers will pay more attention to ingredients, with more of a focus on clean label offerings.

Baked goods registers healthy value growth, though high food inflation dampens volume sales to an extent. Artisanal bakeries continue to account for most value sales. Consumers are also increasingly interested in healthier options, such as looking for clean ingredients, and this trend will continue over the forecast period.

Shelf stable vegetables continue to account for most value sales, through frozen processed fruit gains most value share. This is due to its healthy positioning and also due to the rising popularity of smoothies. Local company, Gori Feeding Cannery Kula, continues to lead, supported by an expansive offering of shelf stable products.

Rice outperforms both pasta and noodles. Consumers increasingly value its versatility. Price is key driver of value sales and players offer frequent discounts to boost sales. Over the forecast period, there will be growing demand for healthier offerings such as wholegrain pasta, gluten-free pasta, brown rice or offerings fortified with functional ingredients.

Food staples register both current value and volume growth, though consumers remain price sensitive, as food inflation is high. The retail landscape is changing, with supermarkets and convenience stores gaining significant value share over the review period, and small local grocers losing out. Over the forecast period, there will be a focus on developing healthier options, with products carrying claims such as natural, organic, no added sugar and featuring clean, simple ingredients .

High food inflation tightens profit margins. Frozen processed seafood gains most value share, due to its healthy positioning as a good source of protein and omega-3. Local companies continue to have a large foothold. Over the forecast period, there will be increasing awareness around the negative health impacts of processed food and this will dampen volume sales to an extent.

Solid government finances and economic freedom characterise Georgia, but democracy is being eroded and the country is moving away from the European Union (EU). The economy has proven to be resilient and is outpacing peers, but inflation is rising and foreign investors are more wary of the path the country is taking. Urbanisation continues, but the consumer market is small and spending is concentrated on essential categories. Innovation is a key focus for the state, but e-commerce lags peers.

Georgia’s sauces, dips, and condiments market is being impacted by a combination of convenience, tradition, and health trends. Busy urban households are increasingly purchasing ready-to-use versions of sauces such as tkemali and adjika, while dips has emerged as the fastest-growing category, benefiting from a rising demand for quick, snacking options. Health-conscious consumers are boosting sales of products made with natural, organic ingredients and lower levels of salt, sodium, and preservativ

The Georgian edible oils market is being impacted by rising prices, expanding local production, and shifting consumer preferences. Sunflower oil is expected to record the fastest value growth, reflecting both higher prices and Georgia’s reliance on imports from countries such as Ukraine and Turkey. At the same time, local olive oil cultivation is expanding rapidly, with domestic products gradually gaining recognition. Health-conscious consumers are increasingly exploring alternative oils, includ

The sweet spreads market in Georgia is being impacted by convenience, indulgence, and evolving health trends. Chocolate spreads remains the largest category, due to a strong consumer preference for indulgent flavours, though value growth is influenced by global cocoa prices. Health-conscious consumers are boosting demand for nut- and seed-based spreads, as well as products with reduced sugar, natural ingredients, and higher nutritional value. Small local grocers are gradually losing share to exp

Georgia’s cooking ingredients and meals market continues to expand in 2025. Although price growth remains a key driver, easing inflationary pressures and the recent decline in global cocoa prices have brought some relief to manufacturers and consumers. Urbanisation and increasingly busy lifestyles are driving demand for convenient, ready-to-cook, and semi-prepared products, while growing health awareness is boosting interest in natural, low-sodium, and low-sugar options. Modern grocery retail, p

Georgia’s meals and soups market is being driven primarily by convenience and evolving consumer lifestyles. Busy urban households are increasingly turning to ready-to-cook and semi-prepared meals, including chilled ready meals and prepared salads, which require minimal preparation. Health-conscious consumers are also encouraging innovation, with demand rising for clean-label, natural, and lower-salt products. Supermarkets retain a role in distribution, particularly for frozen ready meals, while

This report assesses the business environment in Georgia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative capabilities. Companies can evaluate these factors to understand the strengths and weaknesses of a country’s business environment for better strategic investment decisions.

Value sales of analgesics are seeing positive growth in Georgia in 2025. Overall, consumer health in the country is seeing steady growth, influenced by increased healthcare spending, an ageing population, and a rise in chronic diseases. Analgesics, being a widely used category, benefit from this overall market expansion.

Consumer health in Georgia is maintaining stable growth in 2025, largely stimulated by the spread of leading pharmacy players into Georgians regions. Pharmacies are increasing the number of outlets in remote areas and also offering more modern formants, with open shelves, wider assortments of products, and various offers and discounts. Urbanisation and busy consumer lifestyles are encouraging demand for fast relief products and effective remedies, further supporting sales, while health and welln

Value sales of digestive remedies are remaining positive in Georgia in 2025, however, this is also stimulated by the increase in prices of such products. Meanwhile, volume sales are supported by local diets with a high consumption of processed foods, fast foods, sugary drinks, and food with a low fibre content. Also, busy lifestyles, with on-the-go consumption of food—due to urbanisation in the country—also contribute to the growing consumption of digestive remedies. In addition, stress is a sig

Sports nutrition is seeing robust value sales in Georgia in 2025. Local consumers are becoming more health-conscious and recognising the importance of physical activity for overall wellbeing. This societal shift is a primary driver for sales of sports nutrition. Social media plays a significant role in popularising fitness and gym culture in Georgia, inspiring more people to join gyms. The Georgian authorities, in collaboration with the World Health Organization, are developing a National Strate

Value sales of wound care are remaining positive in Georgia in 2025. The overall increase in physical activity and sporting activities among diverse demographic groups is also leading to a consistent demand for everyday plasters and adhesive bandages used for minor cuts, scrapes, and abrasions, as households tend to restock these supplies more frequently as individuals adopt more active lifestyles. Furthermore, the stable growth in product variety is also encouraging sales of wound care in Georg

Value sales of dermatologicals are maintaining positive growth in Georgia in 2025, mainly encouraged by price increases. Meanwhile, volume sales are being supported by “beauty-from-within” trends. Georgian consumers are paying more attention to their skin, seeing it as a sign of their overall health, not just related to how they look, which means that consumers will be quicker to use skin remedies when problems arise. For everyday minor skin issues, consumers are increasingly choosing to treat t

Value sales of cough, cold and allergy (hay fever) remedies are maintaining positive growth in Georgia in 2025. However, this value growth is mainly stimulated by prices increases while volume growth is somewhat restricted due to the high maturity of the category. That said, consumption is still being stimulated by growing cases of allergies and seasonal influenza. The expansion of pharmacies across the country also encourages the growing availability and assortment of cough, cold and allergy re