PROSPECTS AND OPPORTUNITIES
Positive volume growth fuelled by stable consumer preferences, price stabilisation and rising incomes
Over the forecast period, processed meat is expected to see positive volume growth, primarily driven by its wide presence in both modern and traditional retailers and being a staple in Georgia. Processed seafood, particularly chilled and shelf stable varieties, is anticipated to experience moderate growth.
Competitive landscape will remain unchanged
Nikora JSC and Lider Food Ltd are expected to maintain their leadership in Georgia’s processed meat market, thanks to their strong reputations, diverse product ranges, and extensive distribution networks. Both companies have a significant presence in both traditional and modern retailers, ensuring their products are widely accessible to consumers across the country.
Potential of shelf table meat products
The selection of shelf stable meat products is limited, primarily consisting of beef stew. In contrast, shelf stable seafood options like tuna, sprats, kilka (Black Sea sprats), and sardines dominate the market, reflecting consumer demand for convenient snacking options.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Georgia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Georgia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Georgia - Category analysis
KEY DATA FINDINGS
Discounts support growth in a time of heightened price sensitivity
Premiumisation in seafood as consumer purchasing power recovers
Local players maintain their lead in 2024
Positive volume growth fuelled by stable consumer preferences, price stabilisation and rising incomes
Competitive landscape will remain unchanged
Potential of shelf table meat products
Staple Foods in Georgia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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