COMPETITIVE LANDSCAPE
Local companies continue to lead
Local companies have a significant foothold. The top four companies in descending order are Nikora JSC, Lider Food, Korida and Vake, which are all domestic companies.
Brazilian player Perdigão gains most value share
Brazilian player Perdigão gains most value share, though from low base. It has relaunched its products in Georgia.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Georgia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Georgia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Georgia - Category analysis
KEY DATA FINDINGS
Frozen processed seafood best performer
Tight profit margins, with food inflation remaining high
Processed seafood gains most value share
Positive outlook over forecast period
More focus on highlighting health benefits
Some growth in alternatives to meat
Local companies continue to lead
Brazilian player Perdigão gains most value share
Supermarkets make significant gains over review period
Significant growth for e-commerce in 2025
Staple Foods in Georgia - Industry Overview
Healthy current value growth, though high food inflation tightens profit margins
KEY DATA FINDINGS
Consumers remain price sensitive
Convenience key driver of sales
Rising health consciousness influencing product development
Combined, artisanal bakeries lead competitive landscape
Private imports and private label gaining value share
Supermarkets lead distribution and continue to gain value share
Significant growth for e-commerce in 2025
Essentialness of food staples continues to support growth
Growing demand for healthier options
Innovation key to stay ahead
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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