PROSPECTS AND OPPORTUNITIES
Sustainability trend to become more prominent in processed meat, seafood and alternatives to meat
As consumers are becoming more informed and socially conscious, they increasingly favour products and companies that demonstrate environmental responsibility and contribute to community wellbeing. In response, manufacturers are integrating sustainability into their operations, with efforts extending beyond delivering quality products to include environmental protection and support for local communities.
Competition set to intensify in processed meat, as players diversify their product offerings and expand production capacity
Processed meat in Vietnam is experiencing heightened competition, driven by the entry of both local and international players, which are making substantial, long-term investments in ensuring a seamless and traceable supply chain from production to consumption. In response to the growing competition, companies are expanding their product offerings, introducing more variety, and catering to a broader spectrum of consumer preferences.
Chilled and frozen products set to see greater popularity in the forecast period, but higher prices pose challenges
Processed meat in Vietnam is set for stable retail volume growth in the forecast period, with chilled and frozen products seeing significant momentum. The rising penetration of household refrigerators is expected to contribute significantly to this trend, as more consumers gain access to proper storage for chilled and frozen goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Vietnam - Category analysis
KEY DATA FINDINGS
Moderate growth driven by tofu and frozen processed seafood, while shelf stable meat and seafood stagnate amidst evolving consumer preferences
Processed meat and seafood in Vietnam is expanding through multi-channel distribution
Processed meat continues to be led by established leaders such as Vissan and CP Vietnam, focusing on tradition and sustainability
Sustainability trend to become more prominent in processed meat, seafood and alternatives to meat
Competition set to intensify in processed meat, as players diversify their product offerings and expand production capacity
Chilled and frozen products set to see greater popularity in the forecast period, but higher prices pose challenges
Staple Foods in Vietnam - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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