COMPETITIVE LANDSCAPE
Long-standing brands continue to lead though face rising competition
Royal Food Co was the leading company in processed meat, seafood and alternatives in 2025. The company owns Three Lady Cooks - a brand with more than 30 years of heritage in canned food and strong recognition, particularly in the south.
Masan expands into category, boosting dynamism and intensifying competition
Masan Meatlife initially entered fresh meat and subsequently extended into processed meat, with its processed portfolio still relatively new following launches from 2024 onwards. Despite its short history in this space, Masan Meatlife is highly active, supported by strong marketing and sustained investment in new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Vietnam - Category analysis
KEY DATA FINDINGS
Plant-forward options and format innovation support value growth
Local players see dynamic performance thanks to local knowledge
Tofu and derivatives drive overall category growth
Growth set to continue as producers innovate, consumers get busier and infrastructure improves
Tighter controls over food safety
Sustainability concerns accelerate, shaping future development
Long-standing brands continue to lead though face rising competition
Masan expands into category, boosting dynamism and intensifying competition
Small local grocers continues to dominate distribution, while e-commerce rises rapidly
E-commerce benefits from broader offer on third-party platforms
Staple Foods in Vietnam - Industry Overview
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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