PROSPECTS AND OPPORTUNITIES
Sales set to remain in decline throughout forecast period
Volume sales in processed meat, seafood and alternatives to meat will remain negative over the forecast. However, packaged products will decrease less than those sold by weight.
Bella Bulgaria will hold on to top spot, with consumers beginning more interested in quality
Bella Bulgaria will remain the overall category leader, offering a wide range of products and brands in chilled processed meat category. The company will continue developing higher-quality products like the recently launched new series under the Orehite Majstorlushki Mezeta (Masterful Appetisers) brand.
Plant-based alternatives will attract growing attention from younger Bulgarians
Young people are the most health conscious and environmentally concerned among local consumers and will remain the largest consumer group of meat and seafood substitutes. However, the segment will grow more slowly than was seen in the review period because, although small, the market for meat substitutes is gradually becoming saturated.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Bulgaria?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Bulgaria?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Bulgaria - Category analysis
KEY DATA FINDINGS
Volume sales keep on falling in 2024
Bella Bulgaria maintains leadership of overall category
Improvements seen in processed poultry
Sales set to remain in decline throughout forecast period
Bella Bulgaria will hold on to top spot, with consumers beginning more interested in quality
Plant-based alternatives will attract growing attention from younger Bulgarians
Staple Foods in Bulgaria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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