COMPETITIVE LANDSCAPE
Forevers leads with its traditional meat products
Forevers SIA retains its leading position in processed meat, seafood, and alternatives in 2025, supported by its strong local production facilities and an extensive network of its own specialised stores. The company specialises in more traditional meat products, particularly a wide range of sausages.
Manufacturers invest in private label lines
While several small companies are showing growth from a very low base, private label is recording the fastest growth in meat and seafood products in 2025. Lidl continues to expand its network nationwide and is therefore growing naturally; Maxima is investing heavily in its Well Done private label line, positioning it in the mid-range and even premium segments; and Rimi is keeping pace by offering a strong selection of chilled and ready-to-cook products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Latvia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Latvia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Latvia - Category analysis
KEY DATA FINDINGS
Rising interest in healthier and convenient options
Cold summer and fewer barbecues impact sales in 2025
Poultry growth driven by both economic and health considerations
Chilled and fresh options gain traction
Manufacturers will need to adapt to meet consumers’ health demands
Expanding private label portfolios
Forevers leads with its traditional meat products
Manufacturers invest in private label lines
Convenience stores offer easy access for everyday purchases
Insufficient investment in e-commerce’s infrastructure
Lidl’s ongoing expansion drives growth of discounters
Staple Foods in Latvia - Industry Overview
Limited expansion but steady demand for core products
KEY DATA FINDINGS
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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