COMPETITIVE LANDSCAPE
Pick Szeged Zrt improves its leads amid regulation and innovation
Pick Szeged Zrt was the leading company in 2025 in processed meat, seafood, and alternatives to meat, further increasing its share during the year. The Hungarian government’s margin cap regulation, introduced in March 2025, limited retailer margins to 10% on 30 essential food items, including key poultry and pork cuts, potentially distorting category pricing and prompting retailers to adjust prices elsewhere.
Nádudvari Élelmiszer Kft drives growth through a strong performance in frozen processed poultry
Nádudvari Élelmiszer Kft emerged as the most dynamic player in processed meat, seafood and alternatives to meat in Hungary in 2025, recording a double-digit increase in share. The company’s brand, Nádudvari, spans both frozen and chilled processed meat categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Hungary?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Hungary?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Hungary - Category analysis
KEY DATA FINDINGS
Processed meat, seafood and alternatives to meat record value growth despite volume challenges
Value sales rise while health concerns and flexitarian shifts challenge demand
Grilling culture, flavour innovation and discounters fuel growth in processed meat
Poultry and frozen seafood are set to drive modest growth as red meat faces continued volume pressures
Health and flexitarian trends are set to drive innovation across the forecast period
Sustainability and digital innovation will influence the future of processed meat, seafood and alternatives to meat
Pick Szeged Zrt improves its leads amid regulation and innovation
Nádudvari Élelmiszer Kft drives growth through a strong performance in frozen processed poultry
Discounters leads processed meat, seafood and alternatives to meat through private label growth
Online campaigns, improved logistics and convenience support growth for retail e-commerce
Staple Foods in Hungary - Industry Overview
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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