PROSPECTS AND OPPORTUNITIES
Frozen options gain ground as discounter stores expand their ranges
Despite the decline in small convenience stores and the rise of discount and supermarket chains, Family Frost's direct-selling vans for frozen goods, continued to provide a shopping experience over the review period, that resonates with consumers seeking convenience. This approach has led to steadily increasing sales, particularly in rural areas, and will continue to rise over the next five years.
Health trends lead consumers to migrate to poultry and seafood
Across the forecast period, there will be a noticeable shift away from red meat towards increased poultry and seafood consumption. While Hungary has strong culinary traditions centred around red meat dishes, this change reflects a growing consciousness regarding health and sustainability among consumers.
Players utilise TikTok and influencer marketing to launch limited edition goods
The processed meat landscape in Hungary is increasingly targeting Gen Z through platforms like TikTok, in addition to influencer marketing. In 2023, Gallicoop launched a dedicated TikTok channel to share simple recipes and engaging content aimed at capturing the attention of younger audiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Hungary?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Hungary?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Hungary - Category analysis
KEY DATA FINDINGS
Rising share for private label players as Lidl continues to gain ground
Grilling remains a key driver of sales for processed meat in 2024
Convenient packages with portion-control are gaining ground in processed meat
Frozen options gain ground as discounter stores expand their ranges
Health trends lead consumers to migrate to poultry and seafood
Players utilise TikTok and influencer marketing to launch limited edition goods
Staple Foods in Hungary - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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