PROSPECTS AND OPPORTUNITIES
Cultural preference for fresh meat and seafood will continue to limit growth potential
Processed meat, seafood and alternatives to meat is projected to register solid growth in retail volume terms throughout the forecast period. While a further drop in inflation should boost sales in the short term, expansion will be underpinned by rising appreciation for the convenience such products provide as busier lifestyles leave less time for meal preparation.
Economy brands and private label lines expected to make further gains
While inflation is steadily receding and the economic outlook for Cameroon is reasonably bright, many people are likely to remain cautious in their spending decisions over the forecast period following the steep rise in the cost of living in recent years. Consequently, budget brands – including some from domestic producers – such as Broli and Ma’magni are expected to continue gaining ground at the expense of mid-priced and premium-oriented imported rivals like Tulip, Hénaf, Jean Floc'h and Exeter in processed meat, seafood and alternatives to meat.
Shelf stable seafood poised to remain the biggest category
Shelf stable seafood looks set to remain the single largest category within processed meat, seafood and alternatives to meat over the forecast period. This is mainly due to the enduring popularity of canned sardines, which have long been a firm favourite with Cameroonians due to their comparatively low cost, versatility and use as ingredients in many traditional local dishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Cameroon?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Cameroon?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Cameroon - Category analysis
KEY DATA FINDINGS
Cost-of-living pressures continue to depress volume sales but rate of decline slows
Chilled processed red meat is the best performer in retail volume growth terms
Growing interest in Western-style fast food boosts demand for chilled beef patties
Cultural preference for fresh meat and seafood will continue to limit growth potential
Economy brands and private label lines expected to make further gains
Shelf stable seafood poised to remain the biggest category
Staple Foods in Cameroon - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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