PROSPECTS AND OPPORTUNITIES
Retail volume and value growth is driven by affordability and health properties
As price concerns increasingly influence consumer behaviour, across the forecast period, companies will actively seek ways to offer products at more affordable price points. This often leads to frequent discounts and promotional periods, allowing brands to compete effectively with private label alternatives.
Sustainability efforts will continue to expand over the forecast period
As sustainability concerns increase in Turkey, companies continue to develop eco-friendly policies and technologies. One of the leading producers, Feast, focuses on adopting environmentally friendly technologies, effective use of resources and sustainable supply chain management.
Players focus on strategies to enhance retail volume sales during the forecast period
In response to the challenging economic conditions affecting consumer behaviour, companies will develop innovative strategies to maintain or enhance their competitive positions. With retail value growth remaining robust, fuelled by persistently high inflation, major players are expected to adopt strategies focused on volume-based expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Turkey?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Turkey?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Turkey - Category analysis
KEY DATA FINDINGS
Players introduce smaller portions and pack sizes to widen the appeal of processed red meat
Polonez launches gluten-free Turkish Pastrami, appealing to consumers with celiac
Product variety expands with both premium and budget friendly launches
Retail volume and value growth is driven by affordability and health properties
Sustainability efforts will continue to expand over the forecast period
Players focus on strategies to enhance retail volume sales during the forecast period
Staple Foods in Turkey - Industry Overview
Staple foods in 2024: The big picture
Key Trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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