COMPETITIVE LANDSCAPE
Established player Pinar Et leads this fragmented landscape
Pinar Entegre Et and Un Sanayi A.S.
Unifo Gida supports growth of shelf-stable processed poultry
Unifo Gida San Ve Tic AS stands out as a highly dynamic company in Turkey's food sector in 2025, particularly within the niche but growing segment of shelf-stable processed poultry, prominently featuring its Tada brand. Unifo's specialised focus and innovative approach to convenience foods have allowed it to carve out a significant and dynamic presence in this specific sub-category.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Turkey?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Turkey?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Turkey - Category analysis
KEY DATA FINDINGS
Players entice price sensitive consumers with affordable products
Shrinkflation strategies are embraced by brands and private label amid persistently high inflation
Shelf-stable poultry gains appeal out of convenience and affordability
Price promotions and discount offers to remain vital strategies
Industry-wide commitment to environmental responsibility
Players will innovate by catering to specific health needs
Established player Pinar Et leads this fragmented landscape
Unifo Gida supports growth of shelf-stable processed poultry
Supermarkets capture significant share with diverse offerings and competitive pricing
Retail e-commerce sales increase at dynamic pace
Staple Foods in Turkey - Industry Overview
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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