PROSPECTS AND OPPORTUNITIES
Innovation will be a key driver for the processed meat and seafood landscape
Across the forecast period, innovation will be key for boosting demand and helping manufacturer brands differentiate themselves from private labels. Several notable product launches in 2024 exemplify this trend.
Alternatives to meat set to showcase a major fall in consumption
Falling purchasing power and high prices have significantly slowed demand for alternatives to meat, despite the introduction of product innovations. For example, Nobre launched vegetarian slices with chicken flavour in 2024, attempting to appeal to health-conscious consumers.
Demand for products perceived as healthier and convenient drive growth
In response to rising consumer concerns about health and wellbeing, the forecast period is expected to see the launch of new products featuring lower salt and fat levels. There is a notable shift towards options that can be prepared in air fryers as consumers seek healthier alternatives to traditional fried foods.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Portugal?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Portugal?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Portugal - Category analysis
KEY DATA FINDINGS
The loss of purchasing power increases sales of private label options
Ready meals challenge sales of processed meat and seafood in 2024
Innovation and convenience drive brand differentiation on the landscape
Innovation will be a key driver for the processed meat and seafood landscape
Alternatives to meat set to showcase a major fall in consumption
Demand for products perceived as healthier and convenient drive growth
Staple Foods in Portugal - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!