PROSPECTS AND OPPORTUNITIES
Premiumisation and convenience trends likely to inform new product development over the forecast period
During the forecast period, the market for processed meat, seafood, and meat alternatives in Saudi Arabia is expected to witness rising prices. This trend will likely drive stronger demand for more affordable options, particularly those offered through private labels.
Government initiatives will fuel processed meat development
Demand for processed meat is not only poised to benefit significantly from the evolving demographics, but also proactive government initiatives aimed at fostering healthy growth in the industry. As part of its Vision 2030 strategy, the Saudi government is implementing a range of measures to promote sustainable development in various sectors, including processed red meat.
Plant-based alternatives are expected main inroads, but at a slow pace
Interest in vegan and vegetarian diets is slowly rising in Saudi Arabia, aligning with the Kingdom’s Vision 2030 initiative, which emphasises health, wellness, and environmental sustainability. Although the number of consumers following these diets still remains relatively, low the plant-based eating trend is growing globally and is also expected to expand its presence in Saudi Arabia over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Strong growth as working population expands
Growth potential of processed meat proves attractive to manufacturers
Americana diversifies its portfolio in face of mounting competition
Premiumisation and convenience trends likely to inform new product development over the forecast period
Government initiatives will fuel processed meat development
Plant-based alternatives are expected main inroads, but at a slow pace
Staple Foods in Saudi Arabia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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