COMPETITIVE LANDSCAPE
National Food Co leads
National Food Co is the leading company in processed meat, seafood and alternatives to meat in 2025. Its leadership rests on its very broad distribution reach and wide portfolio of frozen products that covers family staples like burgers, nuggets and hot dogs under its Americana brand.
Tanmiah benefiting from investment in expanding its production capacity
Tanmiah Food Co has been the most dynamic company within processed meat, seafood and alternatives to meat in 2025. The company’s growth momentum is coming from chilled processed poultry where households have been attracted to its value proposition and the quick preparation time of its products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales continue to rise thanks to the key role of poultry and tuna in the Saudi diet
Processed meat and seafood remain a key feature of Saudi meals
Frozen processed poultry successfully taps into local consumption habits
Sales will rise, led by poultry and shelf stable seafood
Health focus shifts to cleaner labels and lighter seasonings
Local supply and cold-chain upgrades should boost sales and online availability
National Food Co leads
Tanmiah benefiting from investment in expanding its production capacity
Supermarkets lead thanks to a wide offer and frequent promotions
Trust in e-commerce grows fuelling online sales
Staple Foods in Saudi Arabia - Industry Overview
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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