COMPETITIVE LANDSCAPE
BRF leads through innovation and broad distribution
BRF is the undisputed leader in Brazil’s processed meat and seafood category, with its strength rooted in unparalleled scale and brand portfolio. BRF owns Sadia and Perdigão, two of the most iconic food brands in Brazil.
Leading player leverages Sadia for health positioning
BRF also proves nimble in tapping into the rising demand for alternative proteins and healthier options. During the review period, the company relaunched its Sadia Veg&Tal line with a much broader array of plant-based and vegetable-based products, moving beyond simple veggie mixes into meat substitutes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Brazil?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Brazil?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Brazil - Category analysis
KEY DATA FINDINGS
Budget-driven protein choices reshape category demand
Inflation and tight budgets altered dietary habits in favour of processed protein foods
Value-driven shopping habits support private label and low-cost options
Health and sustainability remain key trend shaping development
Economic stability to support protein purchases in forecast period
Meat alternatives to see further expansion
Sustainability as pivotal theme impacting consumer expectations and industry practices
BRF leads through innovation and broad distribution
Leading player leverages Sadia for health positioning
Popularity of category products amid economic pressure boosts warehouse clubs
Supermarkets and hypermarkets lose out to warehouse clubs
Staple Foods in Brazil - Industry Overview
Staples remain resilient as inflation and downtrading shape spending
KEY DATA FINDINGS
Rising food prices support continued value growth
Consumers shift towards warehouse clubs as private label expands
Regulations boost impact of current health trends
Essential nature of staple foods ensures further growth
Developments in distribution to further bolster sales
Health, sustainability and convenience as key innovation drivers
Camil leads through strong legacy and diverse offering
BRF rises rapidly thanks to aggressive strategy
Warehouse clubs leads overall distribution as consumers seek out value-for-money
Warehouse clubs sees rapid growth, stealing share from small local grocers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!