PROSPECTS AND OPPORTUNITIES
Social media will continue to help increase the popularity of artisanal processed meat
Wider access to information easily available in short and direct videos on social media can help people to develop new interests and hobbies, and understand different cultures. The process of maturation and meat smoking, most commonly found in European culture, and later adopted by Americans, attracted some Brazilians to start their own production by smoking fresh meat.
Greater availability of seafood in the internal market may encourage players to invest in processed fish and seafood
Brazil’s seafood consumption is shaped by regional, cultural, and economic factors. Coastal areas show higher consumption due to better availability and ingrained cultural habits, while inland regions face challenges accessing fresh seafood despite extensive fish farming.
More meat and seafood substitutes enriched with creatine set to appear in the market
The health and wellness trend in Brazil is leading to the enrichment and fortification of packaged food, especially when it comes to protein. A trend which started in dairy, it expanded to other categories during 2024, highlighting the growing preoccupation of society with the intake of protein and other macro and micronutrients.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Brazil?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Brazil?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Brazil - Category analysis
KEY DATA FINDINGS
Economic scenario favours the consumption of processed meat, catering for a wide range of consumers
Frozen and chilled processed meat, seafood and alternatives to meat benefit from current lifestyles and offer convenience
Meat and seafood substitutes heading towards consolidation in retail and entering foodservice
Social media will continue to help increase the popularity of artisanal processed meat
Greater availability of seafood in the internal market may encourage players to invest in processed fish and seafood
More meat and seafood substitutes enriched with creatine set to appear in the market
Staple Foods in Brazil - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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