COMPETITIVE LANDSCAPE
Biovela UAB leads sales
Biovela UAB is the leading player in processed meat, seafood and alternatives to meat in Lithuania. The company is well known for its extensive range of processed meat products, including sausages, frankfurters, cured and smoked meats, sliced and cut meats, and various ready-to-cook items.
Maxima benefits from success of Well Done line
Maxima LT UAB is the fastest-growing company in processed meat, seafood and alternatives to meat in Lithuania and holds the position of the country’s largest retailer. The company has invested heavily in its Well Done private label line which encompasses a broad range of offerings, from generic sausages to premium items like Spanish jamón.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Lithuania?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Lithuania?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Lithuania - Category analysis
KEY DATA FINDINGS
Rising consumer preference for higher quality, fresher options
Chilled and fresh options drive modest gains
Chilled processed poultry shows greatest momentum
Stable demand for processed meat will support steady growth
Health trends to shape consumer choices
Private label to strengthen its position
Biovela UAB leads sales
Maxima benefits from success of Well Done line
Supermarkets remains largest channel
Convenience stores sees rapid growth
Staple Foods in Lithuania - Industry Overview
Stagnant demand in 2025
KEY DATA FINDINGS
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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