COMPETITIVE LANDSCAPE
HKScan Sweden AB asserts its leading position
HKScan Sweden AB leads the category in 2025, with its strong heritage and robust brand portfolio. Scan, Pärsons, and Bullens enjoy strong recognition among Swedish consumers, giving the company a solid advantage in processed meat.
Nordic Green Food AB gains share with plant-based line
Nordic Green Food AB is benefiting from growing demand for plant-based alternatives. Green Food has leveraged its Swedish agricultural supply chain (using wheat, oats, peas, field beans) to appeal to sustainability-minded consumers and strengthen local food security.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Sweden?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Sweden?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Sweden - Category analysis
KEY DATA FINDINGS
Brighter performance for overall category despite limitations
Convenience drives sales over 2025
Meat substitutes grow from a low base amid dietary and health changes
Premiumisation trend to gather pace
Meat-free and hybrid meat products will fuel innovation pipeline
Consumers favour responsibly sourced fish and animal welfare credentials
HKScan Sweden AB asserts its leading position
Nordic Green Food AB gains share with plant-based line
Consumers opt for the convenience of supermarkets
Warehouse clubs make inroads
Staple Foods in Sweden - Industry Overview
Brighter performance for staple foods
KEY DATA FINDINGS
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
Supermarkets lead in the Swedish market
Costco expands in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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