COMPETITIVE LANDSCAPE
Innovation remains a feature of the market
CJ CheilJedang, Dongwon F&B, and Pulmuone hold the leading positions in processed meat, seafood and alternatives to meat in 2025. CJ CheilJedang maintains the overall lead primarily thanks to its Spam brand, which has long been a staple in the category.
Private label making gains thanks to a more affordable positioning
Despite the efforts of these category leaders, private label has been gaining ground, particularly in the current inflationary environment. With lower prices and increasingly similar quality, private label products are becoming the go-to choice for price-sensitive consumers and are posing a credible threat even to the leading national brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in South Korea?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in South Korea?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in South Korea - Category analysis
KEY DATA FINDINGS
Sales of processed meat, seafood and alternatives under pressure
Shelf stable products under pressure due to mounting health concerns
Processed meat and seafood find new opportunities as protein-rich snacks
Lifestyle shifts will accelerate demand for on-the-go protein formats
Health-conscious consumers will push the category toward clean label and plant-based innovation
Players likely to focus on format innovation and distribution strategies to gain share
Innovation remains a feature of the market
Private label making gains thanks to a more affordable positioning
E-commerce now the second largest distribution channel in the market
Convenience stores not just a sales point but also a testing point
Staple Foods in South Korea - Industry Overview
Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
Volume sales stagnate while value growth is propelled by the search for healthier options
Health and sustainability on the menu as primary considerations
Rising production costs hit sweet treats
Growth expected to remain focused more on value than volume gains
Competition set to evolve through new product development and distribution strategies
Changing lifestyle behaviours expected to influence the future of staple foods
CJ Cheiljedang strengthens its leading position with its trusted product range
Nongshim and Ottogi provide stiff competition with tried and trusted products
Hypermarkets lead sales but convenience stores have become testing grounds
E-commerce continues to grow and develop
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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