COMPETITIVE LANDSCAPE
Private label anchors freshness and value while branded players specialise
Private label continues to dominate across much of the category, especially in chilled ranges where freshness cues and trusted retailer sourcing carry weight. The heritage of in-store butchery and fish counters underpins confidence in supermarket offerings, and private label uses that halo to span everyday lines and upgraded selections.
Heritage seafood brands leverage health, convenience and modern branding
In seafood, established names strengthened resonance by pairing staple products with modern positioning around protein, convenience and meal inspiration. Canned fish continued to benefit from fitness-adjacent perceptions and pantry practicality, with new sub-ranges and marketing cues highlighting on-the-go usage and simple recipe ideas.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Netherlands?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Netherlands?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in the Netherlands - Category analysis
KEY DATA FINDINGS
Ingredient inflation and affordability reshape choices across meat and seafood
Price sensitivity nudges meal composition while plant-forward habits expand
Seafood and substitutes gain from health cues, though processing perceptions linger
Category holds value momentum as consumers rebalance baskets
Health and wellness priorities reinforce the appeal of lean and minimally processed choices
Retailer sustainability pledges accelerate hybrid and plant-forward innovation
Private label anchors freshness and value while branded players specialise
Heritage seafood brands leverage health, convenience and modern branding
Supermarkets broaden leadership through assortment depth and trusted counters
E-commerce gains gradually as fulfilment confidence improves
Staple Foods in the Netherlands - Industry Overview
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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