COMPETITIVE LANDSCAPE
Migros strengthens its leadership through strategic investments and pricing initiatives
Migros Genossenschaftsbund eG increased its lead in processed meat, seafood, and alternatives to meat in Switzerland in 2025. The company’s strong performance was driven by its extensive private label range, which offers products at mid- to lower-tier price points, as well as by its well-established infrastructure, robust distribution systems, and widespread network of outlets across the country.
Beyond Meat Inc leads growth through health and sustainability-focused offerings
Beyond Meat Inc emerged as the most dynamic company overall in 2025, benefiting from its strong positioning in the fast-growing meat and seafood substitutes category. The company specialises in plant-based alternatives to animal meat, emphasising products that appeal to health-conscious consumers while promoting a lower environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Switzerland?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Switzerland?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Switzerland - Category analysis
KEY DATA FINDINGS
Rising demand for convenience and health drives growth in processed meat, seafood and alternatives to meat
Health-conscious choices and convenience drive value growth in 2025
Tofu and derivatives drive growth amid health and sustainability trends in Switzerland
Processed meat, seafood and alternatives to meat is set to grow, driven by convenience and health-conscious consumption
Health and premium positioning are expected to shape processed meat, seafood and alternatives to meat
Sustainability initiatives are expected to influence processed meat, seafood and alternatives to meat
Migros strengthens its leadership through strategic investments and pricing initiatives
Beyond Meat Inc leads growth through health and sustainability-focused offerings
Supermarkets dominate distribution of processed meat, seafood and alternatives to meat, while discounters gain traction
Retail e-commerce emerges as the fastest-growing channel for processed meat, seafood and alternatives to meat
Staple Foods in Switzerland - Industry Overview
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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