COMPETITIVE LANDSCAPE
Fleury Michon leads, while Bonduelle sees strong growth with meat substitutes
Artisanal products retain the largest share of processed meat, seafood and alternatives to meat sales in the French market, with Groupe Fleury Michon being the leading brand manufacturer in this sector. The company offers a huge range of products and continues to innovate across the meat substitute sector as well with its plant-based hams.
Focus on protein
With health and wellness concerns exerting a growing influence on consumer purchasing decisions, players are looking to highlight and enhance the nutritional value of their products. In this light, Aoste has launched protein saucisson sticks under the Justin Bridou brand (12g of protein compared to 8.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in France?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in France?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in France - Category analysis
KEY DATA FINDINGS
Flexitarian diet trends shapes sales
Falling prices boost demand for chilled red meat
Strong growth for tofu and derivatives
Consumers aiming to eat less meat
Further room for the development of tofu
Growing focus on animal welfare
Fleury Michon leads, while Bonduelle sees strong growth with meat substitutes
Focus on protein
Hypermarkets, supermarkets and discounters all have significant presence
E-commerce grows but remains small
Staple Foods in France - Industry Overview
Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
Growing influence of health and wellness trend
Increasing emphasis on natural products and sustainability
Health consciousness and innovation to influence category development
Rise in environmental concerns
Growing interest in international culinary traditions amongst younger consumers
Retailers hold leading positions
Shift in meat consumption
Bakeries underpin strength of food/drink/tobacco specialists
Shifts in competitive landscape of retailing
Continued e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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