COMPETITIVE LANDSCAPE
HKScan holds on to commanding lead
Finnish player HKScan continues to have a commanding lead in processed meat and also gains further value share in 2025. The company offers two brands, Rakvere Lihakombinaat and Tallegg, with the former leading overall.
Local processed seafood player, Läätsa Kalatööstus, gains most value share
Local processed seafood player, Läätsa Kalatööstus, with its Kaluri brand, gains the most value share in 2025. Processed seafood is gaining in popularity, due to its healthier positioning, and this benefits the company.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Estonia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Estonia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Estonia - Category analysis
KEY DATA FINDINGS
Processed meat still very popular, though volume sales fall
Fall in constant value and volume sales
Chilled processed seafood gains most value share
Moderate outlook over forecast period
More focus on highlighting health benefits
Affordability remains key
HKScan holds on to commanding lead
Local processed seafood player, Läätsa Kalatööstus, gains most value share
Supermarkets and hypermarkets dominate
Discounters gain most value share
Staple Foods in Estonia - Industry Overview
Muted growth in 2025
KEY DATA FINDINGS
Slight recovery in 2025
Processed meat sees volume sales fall, while frozen processed fruit and vegetables fare better
Rising health consciousness influencing product development
Modest outlook over forecast period
Innovation key for branded players to stay ahead
Growing demand for healthier options
Finnish meat processor HKScan continues to lead
Premium pasta brand La Molisana gains significant value share
Supermarkets and hypermarkets dominate
E-commerce gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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