COMPETITIVE LANDSCAPE
Technological investment, scale, and strong brand recognition secure Pik Vrbovec’s leading position
Pik Vrbovec dd remained the clear leader in Croatia’s processed meat, seafood, and alternatives to meat market in 2025, outperforming other major domestic producers, including Gavrilovic, Vindija, and Perutnina Ptuj-Pipo, and reaffirming its dominant position in both fresh and processed meat. The company’s leadership was reinforced by a series of strategic developments during 2025.
Fortenova Grupa dd’s dynamism driven by sustained consumer trust in domestic brands and modernisation efforts
The most dynamic company in Croatia’s processed meat, seafood, and alternatives to meat market in 2025 was Fortenova Grupa dd, closely followed by Atlantic Grupa dd and Ledo dd. During 2025, Fortenova deepened its transformation programme aimed at improving profitability and business integration following its debt refinancing completed the previous year.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Croatia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Croatia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Croatia - Category analysis
KEY DATA FINDINGS
Diversification of consumer preferences in 2025
Value sales supported by price growth and the category’s continued importance
Rising consumer interest in plant-based and flexitarian diets
Market to remain robust, driven by steady demand, investment in production technology, and diversification into healthier, premium, and sustainable areas
Move toward a more balanced and diversified protein market
Technological advancements strengthen competitiveness and reduce environmental impact
Technological investment, scale, and strong brand recognition secure Pik Vrbovec’s leading position
Fortenova Grupa dd’s dynamism driven by sustained consumer trust in domestic brands and modernisation efforts
Major supermarket chains have extensive refrigerated and deli sections, ensuring wide accessibility
Supermarkets and e-commerce are the key growth engines of distribution in 2025
Staple Foods in Croatia - Industry Overview
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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