Rising raw material costs played a key role in driving value growth in sweet spreads in 2025, with increasing cocoa prices significantly boosting value sales of chocolate spreads. This situation is boosting demand for affordable private label options. Meanwhile, sustainability concerns are contributing to growing interest in local products, while the health and wellness trend is shaping innovation across categories.

In 2025, sweet spreads in Brazil recorded double-digit value growth, supported by easing inflation, stable prices, and resilient consumer demand. Nut- and seed-based spreads, particularly peanut butter, was the fastest-growing category, driven by health trends, strong domestic supply, and wider retail distribution. Budget-conscious consumers traded down from premium imports to affordable local options, while established brands leveraged promotions and product innovation to maintain loyalty.

Sweet spreads in Hong Kong recorded stable value growth in 2025, supported by increased home consumption as high living costs encouraged consumers to dine out less and prepare more meals and snacks at home. Growth was driven by both retail and selected foodservice occasions, particularly indulgent snacks and bakery items. Honey remained the largest category due to its natural and health-oriented positioning, while jams and preserves saw the strongest growth, driven by rising demand for clean-lab

Retail volume sales of sweet spreads in Taiwan have shown resilience since the pandemic, maintaining steady growth through 2025 despite a partial shift back to foodservice and increased dining out. While 2023-24 saw a dip in off-trade demand due to “revenge travel” and less home cooking, 2025 brought a notable improvement in retail performance. Both domestic and international consumers returned to breakfast venues, boosting on-trade consumption of honey, chocolate, and fruit jams. Additionally,

Sweet spreads in Thailand recorded robust growth in 2025 as households replaced café and bakery occasions with at-home toast and dessert routines, keeping jams and preserves the largest subcategory. Honey delivered the fastest gains and nut and seed based spreads also advanced, supported by health and wellness priorities and preference for more natural, nutrient-dense formats. Jams and preserves also evolved, with reduced sugar and preservative-free claims becoming more common as brands refreshe

Sweet spreads in India delivered robust retail value growth in 2025 as faster morning routines in urban areas supported demand for honey, chocolate spreads and nut and seed based spreads as convenient pairings for cereals, bread and quick bowls. Honey retained leadership on the back of entrenched usage as a natural sweetener, while nut and seed based spreads, led by peanut butter, grew fastest as protein-led choices gained traction with health-conscious consumers. Over the forecast period, value

Demand for sweet spreads in Tunisia is supported by urbanisation, a growing middle class, and a shift towards branded, packaged products. Honey has emerged as the fastest-growing category, due to a shift towards branded, packaged variants and digital marketing campaigns. Small local grocers remains the primary distribution channel, although supermarkets, hypermarkets, and discounters are gaining share. Future growth will be driven by health-oriented offerings, innovative flavours, modern packagi

Value sales of sweet spreads increased in the Philippines in 2025, supported by the entrenched role of nut and seed based spreads, led by peanut butter, in both breakfast and cooking occasions, while honey delivered the fastest growth from a smaller base as wellness-driven consumers increasingly use it as a natural sweetener for drinks and home remedies. Brand activity continued to sustain engagement, with Nutella reinforcing versatility through social media and collaborations, and Newborn Food

Over 2025, sweet spreads in Ireland is projected to see slightly higher growth in retail volume and current value sales, compared with 2024. Honey is projected to post the highest increase in retail volume sales, followed by nut and seed based spreads, with the positions reversed in retail value growth terms. Although consumer breakfast habits are changing and there is a growing focus on health, staple sweet spreads like jams and chocolate spreads remain popular. Nonetheless, they are under pers

In 2025, sweet spreads in Vietnam saw strong growth, led by dynamic growth for honey, driven by health perceptions and local supply. Golden Farm led the competitive landscape through strong distribution, competitive pricing, and consumer engagement. Small grocers led distribution but faced new tax policies, while retail e-commerce, although small, was the most dynamic channel, attracting investment despite regulatory scrutiny. Forecasts predict robust expansion for sweet spreads due to the low r

Price increases continue to drive value growth in 2025, while volume sales stagnate. The largest category, chocolate spreads, is declining due to maturity and health concerns. While there is dynamism within nut and seed based spreads, the consumer base for these products remains low. However, with rising demand for sweet spreads with a healthier positioning and as new players enter the market, there is potential for future growth among higher-income health-conscious consumers.

Over 2025, sweet spreads in Germany is projected to register positive retail volume and current value sales growth, albeit slower than in 2024. Overall, the 2025 performance is marked by heightened price-sensitivity, but also brand loyalty and some innovation. Despite ongoing pressures from rising ingredient costs and global supply disruptions, shoppers continued to favour familiar and indulgence options. Nut and seed based spreads, in particular, thrived due to their widespread appeal and affor

Sweet spreads in the United Arab Emirates is seeing rising retail value sales in 2025, as consumers balance interest in healthier options with ongoing demand for indulgent flavours. Growth is strongest in nut- and seed-based spreads, honey and reduced-sugar or high-protein variants, which benefit from clean-label positioning and alignment with broader wellness trends. More traditional chocolate and hazelnut spreads remain widely consumed but face increasing scrutiny over sugar content, encouragi

In 2025, sweet spreads is set to maintain steady value growth in Saudi Arabia. Sweet spreads are a staple product which are frequently consumed with bread and other baked goods for breakfast and lunch, or as a snack between meals. Sweet spreads are also commonly used as an ingredient in the preparation of various desserts and savoury dishes.

Sweet spreads in Ukraine recorded moderate recovery in 2025, broadly in line with the general FMCG rebound and gradual economic stabilisation. Value growth largely reflected inflation rather than strong volume gains, as household budgets remain under pressure. At the same time, sweet spreads serve as small, affordable indulgences that allow consumers to treat themselves during stressful times, sustaining steady demand despite challenging conditions.

In 2025, sweet spreads recorded strong value growth, driven primarily by chocolate-nut spreads and honey. Nut and seed based spreads emerged as the fastest-growing category, with both established and new brands expanding product variety, appealing to health-conscious and value-seeking consumers. Discounters and retail e-commerce strengthened their roles as key distribution channels, offering competitive pricing, convenience, and wider product assortments that supported accessibility and value fo

Sweet spreads in Uruguay is set to register a modestly improved performance in current value growth terms in 2025. This is primarily due to still-elevated pricing pressures resulting from supply constraints and rising input costs, however, as retail volume growth is expected to be down slightly on 2024. Beyond price hikes, volume sales continue to be depressed by increasing maturity, health concerns and low levels of innovation. Nonetheless, overall demand remains reasonably resilient thanks to

The sweet spreads market in Uzbekistan continues to expand, led by honey, the largest product, as consumers shift from loose, raw honey to packaged formats that provide greater convenience. Nut and seed based spreads is the fastest-growing category, supported by affordable, locally tailored products that compete with international brands. Health-focused alternatives, including no- or reduced-sugar options, are emerging via e-commerce, appealing to younger, urban, and health-conscious consumers.

In 2025, value growth in sweet spreads in Slovenia was driven by premiumisation and provenance-led trading up, rather than inflation. Honey remained the top category by value, driven by trusted local brands like Medex. Nut and seed based spreads was the fastest-growing category, fuelled by premium innovations, rising chocolate prices prompting substitution, and expanded online assortments. Leading players like Ferrero (Nutella) retained scale through strong branding, while Natureta achieved the

Sweet spreads in Sweden recorded modest growth in 2025 as rising unit prices helped sustain value sales despite volume stagnation in several mature subcategories. The category remains a staple in Swedish households, anchored in long-established breakfast and snack habits. However, consumer preferences are shifting as interest in healthier, lower-sugar products continues to rise. While traditional jams and chocolate spreads faced challenges linked to their high sugar content, innovation within nu

Retail value sales of sweet spreads increased significantly in 2025, supported by the category’s versatility and enduring popularity in Polish households. Honey, jams and chocolate spreads remain essential components of daily diets – enjoyed at breakfast, as snacks or in baking – while the category’s expanding offer continues to attract new consumers. The overall growth reflects both higher prices and steady demand, as sweet spreads are perceived as simple, comforting indulgences that fit into e

Pakistan’s sweet spreads market is experiencing rapid growth, driven by urbanisation, busier lifestyles, and Westernised breakfast habits. Urban middle- and upper-income households increasingly favour convenient breakfast and lunchbox options such as bread with jam, chocolate spread, peanut butter, or honey. Nut- and seed-based spreads is seeing the fastest growth, driven by health-conscious consumers seeking benefits such as high protein and healthy fat content. Premiumisation and flavour innov

Value sales of sweet spreads in Romania continued to grow in 2025, driven primarily by rising demand for honey and, to a lesser extent, nut- and seed-based spreads. However, category growth was tempered by the persistence of home production and informal sales, particularly for jams and preserves. Many Romanian households continue to prepare their own spreads from seasonal fruits, sustaining a long-standing tradition that competes directly with packaged brands. Inflation and higher shelf prices f

The market for sweet spreads in Serbia is benefitting from busier lifestyles and convenience-driven consumption, with families with children representing a key target segment. Jams and preserves remains the largest category due to their long-standing presence, versatility, and wide availability, while chocolate spreads and nut and seed based spreads show strong growth potential. Rising health consciousness is driving demand for products with reduced sugar, higher protein content, natural ingredi