COMPETITIVE LANDSCAPE
Golden Farm leads sweet spreads through extensive reach and competitive pricing
Golden Farm Co Ltd, with its eponymous brand, was the leading company in sweet spreads in Vietnam in 2025. The company's success is largely attributed to its extensive reach across modern trade channels, including major supermarkets like Co.
Honey's surge in sales and Golden Farm's strength shape sweet spreads in Vietnam
In 2025, Vietnam National Apiculture JSC, ranked third overall, demonstrated the most dynamic retail value growth rate within sweet spreads, largely propelled by the strong performance of honey and its leading position in this highly fragmented category. However, it was the established leader in sweet spreads, Golden Farm Co Ltd, that achieved the highest actual growth in value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Vietnam?
- Which are the leading brands in Sweet Spreads in Vietnam?
- How are products distributed in Sweet Spreads in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Vietnam - Category analysis
KEY DATA FINDINGS
Dynamism in sweet spreads, impacted by health, local brands, and digital shifts
Sweet spreads sees strong growth, driven by expanding distribution
Honey leads growth in sweet spreads, driven by health perceptions and local supply
Sweet spreads poised for strong growth, driven by accessibility and convenience
Sweet spreads to increasingly embrace health, with reduced sugar and natural ingredients
Abundant fruit supply to fuel growth of local jams and preserves brands
Golden Farm leads sweet spreads through extensive reach and competitive pricing
Honey's surge in sales and Golden Farm's strength shape sweet spreads in Vietnam
Small local grocers is dominant yet vulnerable in sweet spreads
Retail e-commerce leads growth in sweet spreads amidst regulatory scrutiny
Cooking Ingredients and Meals in Vietnam - Industry Overview
Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
Sustained growth driven by tradition
Health innovations and VAT reduction drive sales
Food safety and informed choices drive consumer behaviour
Dynamic growth to be driven by convenience, health, and local specialities
Stricter regulations and industry compliance to drive consumer confidence
Healthy living will be a catalyst for innovation in cooking ingredients and meals
Strategic expansion and robust distribution extend Calofic’s leading position
Tho Phat leverages Kido's network for enhanced reach
Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
Regional specialities and local brands gain traction
Small local grocers remains key to distribution despite pressures
Dynamic growth for retail e-commerce, but increased regulatory scrutiny
Strategic distribution can fuel expansion through proximity and penetration
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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