PROSPECTS AND OPPORTUNITIES
Rising demand with major players invested in expanding the category
Major players in the market are evidently invested in expanding the sweet spreads category in Lithuania, which is likely to drive demand and sales over the forecast period. However, if the cost of raw materials for jams continues to rise, more consumers may shift back to making home-made jams as a cost-effective alternative despite the time-consuming nature of this activity.
Chocolate spreads viewed more as a dessert
Chocolate spreads are popular in Lithuania and are anticipated to record further growth over the forecast period but are viewed more as a dessert than a condiment. Whilst Nutella enjoys a strong reputation in the country, many parents are concerned about their children’s daily sugar intake; therefore, chocolate spreads are increasingly competing with other dessert options.
Peanut butter to benefit from being a healthier option
Nut and seed based spreads is expected to see the highest growth in volume terms as well as constant retail value over the forecast period, as these products are perceived as being healthier due to the lower sugar content and thanks to the rising popularity of peanut butter. Peanut butter is also sometimes sold with sport nutrition products, which are becoming hugely popular in Lithuania.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Lithuania?
- Which are the leading brands in Sweet Spreads in Lithuania?
- How are products distributed in Sweet Spreads in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Lithuania - Category analysis
KEY DATA FINDINGS
Rising demand despite popularity of home-made jams
Local players continue to lead
Honey remains popular in 2024
Rising demand with major players invested in expanding the category
Chocolate spreads viewed more as a dessert
Peanut butter to benefit from being a healthier option
Cooking Ingredients and Meals in Lithuania - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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