COMPETITIVE LANDSCAPE
Ferrero maintains leadership through ever-popular Nutella brand
Ferrero confirms its position as the leading sweet spreads company in 2025, driven by the iconic strength of Nutella a brand that has led the landscape for decades in terms of market share and its ability to reinvent itself, remain relevant and continue to convey something unique to Italian consumers.
Madi Ventura focuses on functionality
In 2025, Madi Ventura is the most dynamic company within overall sweet spreads, thanks to its presence in nut and seed based spreads. It offers a range of spreads that combine taste with functional benefits, such as 100% almond or peanut protein spreads and antioxidant or energising versions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Italy?
- Which are the leading brands in Sweet Spreads in Italy?
- How are products distributed in Sweet Spreads in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Italy - Category analysis
KEY DATA FINDINGS
Clean and healthy nut and seed based spreads fuelling growth
Indulgence and wellness as dominant trends shaping sweet spreads in Italy
Nut and seed based spreads outpaces overall sweet spreads in 2025
Healthier choices and demand for novel flavours will drive development
Natural and organic trends to have increased impact on sweet spreads
Innovation in both product and packaging
Ferrero maintains leadership through ever-popular Nutella brand
Madi Ventura focuses on functionality
Italian consumers buy most of their sweet spreads in supermarkets
Consumers look online for premium and specialised variants of sweet spreads
Cooking Ingredients and Meals in Italy - Industry Overview
Demand for convenience and high-quality food benefits sales
Hectic lifestyles support growth in cooking ingredients and meals
Olive oil sees falling prices as olive harvest recovers
Demand becomes more sophisticated as consumers show willingness to experiment
Value sales growth set to continue as meal kits expands
Edible oils will benefit from traditional importance of olive oil, though remains susceptible to several influences
Coop Italia leads with broad private label portfolio
HelloFresh rises fastest as meal kits continues to expand
Supermarkets remains favoured distribution channel in 2025
Retail e-commerce enjoys fastest growth among distribution channels
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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