PROSPECTS AND OPPORTUNITIES
Efforts to sweeten the appeal of honey continue
Retail volume sales of honey in Italy are expected to continue to fall over the forecast period, with marginal fluctuation. Although Italy is an important honey producer, with several high-quality product varieties on offer.
Plant-based chocolate spreads may take-off amid sustainability and health trends
Sustainability is set to play a key role in company strategies. Companies are expected to become more and more committed to implementing sustainability projects that make production less harmful to the environment, as well as undertaking actions aimed at safeguarding the planet.
One ingredient products gain traction in nut and seed based spreads
Albeit from lower sales bass, nut and seed based spreads is expected to register the fastest retail volume and value CAGRs within sweet spreads over the forecast period. The category is a focus of innovation, which is translating into a significant increase in the number of products on retailers’ shelves and, therefore, a more visible and wider choice for customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Italy?
- Which are the leading brands in Sweet Spreads in Italy?
- How are products distributed in Sweet Spreads in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Italy - Category analysis
KEY DATA FINDINGS
Honey remains in focus despite retail volume and value sales decreases
Chocolate spreads players look to marry indulgence with lower sugar content
Jams and preserves moves towards healthier variants
Efforts to sweeten the appeal of honey continue
Plant-based chocolate spreads may take-off amid sustainability and health trends
One ingredient products gain traction in nut and seed based spreads
Cooking Ingredients and Meals in Italy - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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