PROSPECTS AND OPPORTUNITIES
Increase for retail value sales, while retail volume for sweet spreads remains static
Across the forecast period, sweet spreads will grow at a current value CAGR of 1% (2024 constant value CAGR of -1%) to reach EUR333 million. Maturity is set to continue negatively impacting sweet spreads, along with growing competition from cream cheese products.
Premiumisation and the rising health and wellness trends benefit branded products
As pressure on purchasing power decreases across the next five years, demand will turn towards premium and health and wellness options. While the health and wellness trend is set to dampen consumption of sweet spreads, when Belgians do purchase products, they are expected to select more premium, high-quality options over the coming years.
Nut and seed based spreads benefit from rising protein trends
Innovation is set to maintain a critical role in the sweet spreads category in the forecast period. As the downtrading trend fades, which will affect demand for private label, branded products will have the opportunity to win share though new product launches.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Belgium?
- Which are the leading brands in Sweet Spreads in Belgium?
- How are products distributed in Sweet Spreads in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Belgium - Category analysis
KEY DATA FINDINGS
Maturity and high price points lead to a fall in retail volume sales
Health and wellness trends boost sales of nut and seed based spreads in 2024
Ferrero Ardennes retains its lead, while private label options record a strong performance
Increase for retail value sales, while retail volume for sweet spreads remains static
Premiumisation and the rising health and wellness trends benefit branded products
Nut and seed based spreads benefit from rising protein trends
Cooking Ingredients and Meals in Belgium - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!